6 Hidden Facebook Marketing Tools That Will Increase Your Engagement
Think of a social media platform to promote your business, and you’ll almost immediately think of Facebook—and it’s not rocket science to understand why. With over 2.91 billion active users worldwide, this social network is one of the most viable channels to get your brand noticed.
Aside from access to a wide audience, few of the other benefits Facebook offers is the ability to engage with your customers through different content formats using highly targeted and cost-effective advertising tools. Some of you may not even know these exist.
So, you are armed with a treasure-trove of tools, but are you tech-savvy enough to use them? In this article, we are revealing a few digital marketing tools that will help grow your business. You can find the following tools in Facebook apps, extensions, bots, etc.
Facebook Marketing Tools to Boost Your Engagement
1. Facebook Messenger Marketing
Facebook Messenger is where conversations happen. It’s an effective tool to engage with your audience and influence them to take actions such as buying a product, signing up for a service, booking an appointment, or downloading an app.
Due to its advantages, it has become an essential part of digital marketing strategies. For example, whereas an organic Facebook post can reach only an average of 1-2% of Page fans, Messenger messages have an average open rate of 50-80%, with a 20% average click rate. It’s significantly higher than the 17-28% open rates of email marketing. What’s more, the channel has a conversation rate that’s 3-5x higher than Facebook desktop ads.
2. Facebook Messenger Chatbot
A chatbot is a messaging software application that uses artificial intelligence (AI) to simulate natural human conversations. Tools like Heyday, Streamchat, and MobileMonkey allow you to program chatbots to automate tasks, mainly understanding questions and giving instant, pre-set answers.
As consumers expect 24/7 availability, chatbots help you address inquiries and access the information they need, even when you’re away. From a user’s perspective, it allows them to track deliveries, book appointments, and check your policy, among other things. Chatbots have been crucial in providing customers a personalized shopping experience and have contributed greatly in terms of scoring high open rates, click-through rates, and conversation rates.
3. Comment Guard
A comment guard is another Messenger marketing feature that allows you to add contacts commenting on your Facebook post to your list.
It works like this: when you enable comment guard on your organic Facebook post, users who comment on that post will automatically receive a direct message from your page. As soon as they reply to this message, they are then added to your Messenger contact list. It means the comments that you get from your post, this feature converts into warm leads.
4. Click-to-Messenger Ads
A click-to-messenger ad works like a regular Facebook ad—except that instead of sending leads to a landing page, you redirect them to a Messenger bot sequence. You can set up your chatbot to ask qualifying questions that will lead them down the conversion funnel.
It can be difficult and time-consuming to respond to inquiries daily. But, this tool allows you to automate your responses and engage users at a scale. Facebook offers a step-by-step guide on how to leverage this feature.
5. Chat Blaster
What if you want to send mass messages? No problem. Chat blasting is a powerful method for delivering your message to your contact list within minutes—an effective one, to say the least, with a 10x higher open rate as compared to email broadcast.
Most chatbot tools today are equipped with features that allow you to schedule and bulk-send messages—promos, campaigns, etc.—to your list. ZoConvert even gives you the advantage to segment your audiences and customize your message in a way that resonates with them.
6. Messenger Scan Codes
Anyone on Facebook has a unique Messenger Scan Code. It works similarly to any QR code—scan it using the Facebook Messenger app and it will automatically open a Messenger chat.
It works as a great lead generation tool. For example, you can add your scan code to your business cards or your merchandise, and when users scan them, they will be added to your Messenger contact list. These are just one of the many possibilities with this interesting feature.
Uncover More Hidden Facebook Marketing Tools
You may have noticed that many of the marketing tools above focus on Facebook Messenger. And that’s because this channel offers far more engagement opportunities than an organic Facebook post—yet advertisers have yet to unlock its full potential.
It turns out, there’s more to Facebook than meets the eye. But, working with a digital marketing agency can help you uncover and leverage these features to strengthen your Facebook marketing strategies.
Discover more hidden Facebook marketing tools by getting in touch with us at Createmoto today!
