A Highlight of Effective Marketing Tips for Restaurants

As the Restaurant Industry continues to recover ever since the worst Pandemic in generations took the global economy to a downturn, competition among restaurants continues to grow more intense. As a result, the said owners are now facing an ever-challenging time in their business.

In this article, we will be highlighting four Effective Marketing Tips that you can use for your Restaurant.

But before anything else, you must be wondering…

What is Restaurant Marketing?

Restaurant marketing is integral to building your business from scratch to a full-seat capacity of regulars. It stands as one of the most significant movements behind a thriving business by gaining their attention and building a stronger connection with them.

or,

Why do you need marketing tips for your Restaurants?

Restaurant visitors have recently adapted to the new safety protocols due to the COVID-19 pandemic, making it more challenging to compete with other restaurants that have successfully mastered and adapted operations that guarantee a safe and sanitized dining experience.

Let’s be honest. Restaurant marketing is so crucial; it’s an undeniable fact. And the COVID-19 Pandemic even made it more impossible to make a business profitable without having a detailed list of marketing strategies to help you find new customers.

Making the best out of your Restaurant doesn’t just happen by chance, but by finding effective ways to improve!

Let us walk you through the four Effective Marketing Tips that you can apply to your Restaurant

First, Going Online

People spend about 153 minutes per day on social media, so learning to adapt digitally by building your business with an excellent social media presence can conveniently help you connect with your customers.

• Harness Social Media – Using influential social media platforms like Facebook and Instagram can help you reach your targeted audiences and help you promote your food online.
• Make Them Hungry – Post appetizing content on your social media platforms, such as a photo of your food that looks mouthwatering and aesthetically pleasing, to increase your sales and attract new visitors that can turn into customers.
• Step Up Your A- Game – Keep up with different kinds of food trends and create seasonal promotions on the holidays to set you apart from the competition.

Second, Step up your Restaurant by Setting up a Website

Setting up a website for your Restaurant gives your brand credibility and legitimacy. It’s also a way to make your Restaurant visible and easy to find.

• Perfect Brand Storytelling Platform – Having a well-developed Restaurant website gives your restaurant the perfect platform to tell your story. You control the overall image of your restaurant and continue to build equity.
• Complete Information Gateway – You can provide easy access to pieces of information about your food menus and recipes in the most convenient way.
• Google Ads Ready – A website is integral, especially when executing an omni-channel strategy. As offline marketing is more costly, with digital, you can utilize your budget with more control specifically if you determine that google ads are effective to get customers.

Third, Try Reaching out to Food Delivery Services

A lot of people browse through delivery apps these days, so working with food delivery services can help you increase sales as the majority of people prefer ordering at their convenience. Not only that, but their orders get delivered in a timely manner.

• Increase Social Proof – You can gain popular reviews and ratings from your customers since you save up much of their time by providing them with a seamless mobile experience by ordering food online.
• A Portal for New Discoveries – New customers can discover and order from your Restaurant through food delivery mobile apps without the need to visit your Restaurant personally.
• Provide a Convenient Customer Experience – Give your customers the satisfaction of ordering from any place at any time.

Last but certainly not least, Level up your Restaurant by utilizing Digital Marketing Tools

The COVID-19 Pandemic showed and proved how important communication is. Entering a new era where the Digital World further impacted our lives makes us understand how valuable Digital Marketing Strategy is, especially for Restaurant owners like you.

• Nurture and Remind – Use Email Marketing since it’s proven to be one of the most effective Digital Marketing strategies for Restaurants. It’s also easy to create and share with people to remind them of your promos and new offerings.
• Leverage Authentic and Influential Content – Consider Influencer Marketing as social media influencers continue to take over the Digital World. Partnering with influencers, food bloggers, and travelers with huge credibility can help you reach your Restaurant’s goal.
• Stay Visible – Perform Local Search Optimization by placing your Restaurant in local directories such as Yelp, Google my Business, Zomato and Bing Places. Don’t forget to update accurate information so that your consumers can easily find you. Make sure that your business stays easily searchable!

Now that we’ve reached the end of our highlights, we hope you’ll be able to apply these Restaurant Marketing Tips to good use since having a bunch of effective marketing tips for your Restaurant is the key to your business’ success.

Are you ready to increase sales of your Restaurant today?

Reach out to us at Createmoto, as we would be delighted to help you!

7 Keyword Bidding Strategies for Google Ads

In paid search advertising, you constantly have to optimize your strategies to outrank your competitors and secure a top-of-the-page placement in the search engine results.

You want your ad to be in front of your target market. However, it’s not always as easy as it sounds. Google looks at several factors to determine the effectiveness of your pay-per-click campaigns, such as your bids and quality score—the rating of the quality and relevance of your keywords, ads, and landing pages to the search query. This explains why securing the coveted top spot on search engines is not only a matter of your target keyword, but also strongly based on your keyword bidding strategy.

Essential Google Ads Bidding Strategies to Level Up Campaign Performance

Google Ads offers flexible keyword targeting options and comprehensive optimization features, which we can break down into at least two categories: manual bidding and automated bidding. In this article, we’re breaking down some of the bidding strategies, plus the situations when they are most useful to maximize conversion.

Manual Bidding

This bidding method allows you to set the maximum cost-per-click (CPC) you are willing to pay for your ads. You can place bids at the ad group level or the keyword level and keep it consistent across your campaign. Unlike automated bidding, Google Ads sets the bid amounts for you.

Google Keyword Planner is a free keyword research tool to discover keywords related to your business and see the search volume and the estimated costs to bid on them. But, remember, these bid suggestions are mere: suggestions. With manual bidding, you can start with an amount within your ad budget and risk appetite.

Automated Bidding

With automated bidding, Google sets the bid amounts for you based on the likelihood of your ad resulting in a click or driving conversion. It is designed to maximize results based on your campaign goals.

There are at least six targeting and bidding options under this strategy, and each works best when you have historical data from previous campaigns. It is where Google ads will base its predictions on the outcome of your future bids.

1. CPC Bidding

CPC (Cost per Click) is exactly what its name means: you pay for each click on your ads. For this bidding strategy, you set a maximum CPC bid (max CPC) or the highest amount you’re willing to pay for each ad click. Google Ads will automatically manage your bids to get the most clicks possible within your budget.

2. Enhanced CPC

This option integrates manual and automatic bidding: you set the max CPC for your ad groups and keywords, but the algorithm optimizes them. It means you allow Google to automatically increase or decrease your bid amount based on the likelihood of driving the sale. Enhanced CPC is available on the Search and Display networks.

3. Target Cost Per Acquisition (CPA)

If your campaign’s primary goal is to drive conversions, target CPA bidding is the way to go. Using this method, Google Ads will set your bids on each campaign based on your CPA—your budget for each customer you acquire through your ad.

4. Target Return on Ad Spend (ROAS)

This strategy is where things get a little complex. With target ROAS, Google Ads will set your maximum bid based on the return you want from your ad spend. It means you’re targeting a sales objective instead of the number of sales.

The formula looks like this: sales / ad spend x 100% = Target ROAS. Now, let’s put that into context. Let’s say you want to earn $10 for every $2 spent. Following the formula above, your target ROAS would look like this: $10 in sales  / $2 ad spend x 100% = 500% Target ROAS. 

5. Cost Per View (CPV) Bidding

This bidding strategy only applies to video ads, particularly YouTube Ads, where you are paying for the views or interaction you get. The views are determined by the duration at which a user watches your video. With CPV bidding, a view is counted when a user:

• watches 30 seconds of your ad
• watches your full ad if it’s less than 30 seconds
• engages with your ad (call-to-action clicks, overlay clicks, etc.)

6. Cost Per Thousand Impressions (CPM) Bidding

If you’re prioritizing brand awareness instead of conversions, then CPM bidding is for you. Using this option, you’re technically paying for the number of times your ads appear on YouTube or the Google Display Network, regardless of whether users click through or not.

The Best Google Ad Keyword Bidding Strategy For You

Now that you understand the fundamentals of the different Google Ads bidding strategies, how would you know which bidding option is best for you? It all depends on your campaign goals, campaign volume, and budget.

For example, if you want to drive sales to your site solely, Target CPA and Target ROAS are the best options. However, if your goals are more than just converting, manual CPC bidding and CPM are some of the optimal bid types to choose from.

Conclusion

In our experience as a digital marketing agency in the Philippines, there is not a single bidding strategy that works for all campaigns. Your success in paid search marketing is dependent on your niche, the industry you are in, your campaign goals, and ultimately your understanding of how each bidding option works.

At Createmoto, we take the time to get to know your business and develop Google Ads campaigns that drive valuable results. Get in touch with us today to learn more. 

Inbound vs Outbound: Top Lead Generation Strategies

Lead generation is the process of attracting audiences that have shown interest in your products/services, guiding them through the buyer’s journey to the end of the sales funnel—in short, converting them into sales.

In today’s competitive digital marketing landscape, capturing your target audience’s attention is a matter of using the right approach. There are two sides to a lead generation process: inbound and outbound. Both are equally important in any sales process.

Inbound vs Outbound: What’s the Difference?

Inbound lead generation is a strategic approach to lead customers to your brand and help them reach a buying decision organically. It happens when you create valuable content that appeals to your target audience that provides a solution to their problems. When done successfully, this content should establish a relationship that eventually results in a sale.

This strategy has surged in popularity in the past few years because it aligns with consumers’ preferences. As they avoid aggressive upsells, they prefer to discover information themselves and control how and when they will engage with a business. Below are some examples of inbound lead generation strategies.

7 Top Inbound Lead Generation Strategies

• Content Marketing

Content marketing is how you drive prospects to your site—with quality, relevant, and consistent content, you can engage and nurture them, convert them into leads, and eventually into sales. The key to successful content is to provide solutions to their problem. It should educate, inspire, even entertain your visitors.

• Search Engine Optimization

SEO is a practice that optimizes your site’s pages and increases their rankings in the organic search results. It can complement your lead generation efforts by raising brand awareness and ensuring that your business is visible where your target audiences are searching.

• Pay-Per-Click

PPC works as an inbound marketing strategy because it targets users actively searching for your products/services. With PPC, you can bid specific keywords that can help you secure top placements in the search engine results pages (SERPs).  PPC can maximize your potential to drive traffic and boost conversions when integrated with organic efforts.

• Website Design

In lead generation, you should not only look into your site’s content but its design as well. All the more important when it comes to landing pages, as this serves as your website’s frontline. With the insights derived from your buyer persona, you should optimize your site to deliver a seamless experience that actively converts visitors into qualified leads.

• Social Media Marketing

Most digital marketers agree that social media is the way to go when it comes to lead generation. Besides access to billions of active users, they offer some of the most effective tools to generate and track leads. Use these platforms to engage with your audience, drive site traffic, and initiate the lead generation process.

• Email Marketing

What your content and social media marketing strategies cannot achieve, you can carry out using email marketing. This is a great way to deliver news, blog posts, promos, etc., to your contact list of leads who have signed up for your newsletters.

• Retargeting Ads

Retargeting is a form of lead generation in which users are targeted based on their activity online. Let’s put that into context: using cookies on your site, you can track when someone visits your site and leaves without buying. You can send targeted ads to them on other sites to lure them back and potentially convert them into customers with retargeting. The key is to redirect them to a landing page that adds value to them.

Outbound Lead Generation Strategies

With inbound marketing, you are sitting ducks waiting for your target customers when they are ready to connect. But, there’s a bit of a problem: using inbound marketing, you are not initiating to reach out—this is where outbound marketing comes in.

Whereas inbound strategies rely on customers approaching your business, outbound lead generation tactics focus on marketing efforts involving reaching out to people that match your target audience profile. It effectively gets your business in front of users you know will benefit from your products/services.

• Cold Calls & Emails

Whatever your take on these approaches, the truth is cold calls and emails still work as much as any other lead generation strategy. Data shows that businesses can get an average of 15.22% to 28.46% open rates with cold emails. Meanwhile, Hubspot research found that approximately 69% of buyers are happy to answer calls from vendors.

• Online Communities

By online communities, we mean Facebook groups, forums, and any other channels with a group of people with shared interests. Here, you can reach out to a community of engaged users, provide value, and build relationships. That way, it will be easier to sell and get them to purchase.

• Content Syndication

Content syndication is the process of distributing your content online through cold callis or cold emails. It’s a way to reach your target audience and, in return, create brand awareness, build brand authority, and boost content ROI. It can also mean republishing the same piece of content such as whitepapers, articles, infographics, etc.

These outbound lead generation strategies don’t get enough credit as they deserve. But, when done correctly, it can be some of the most cost-effective ways to generate leads. Targeting and personalization are critical to separating yourself from the low-value spammy messages people get every day. You should personalize your message in ways that resonate with your prospects to get them to respond.

Instead of promoting your business flat-out, provide value first. For example, whenever someone in your community posts a problem, offer valuable tips. This way, you can build trust and relationships—we can’t stress enough just how vital these are in sales.

Conclusion

The investment in inbound and outbound marketing can truly deliver a positive ROI when targeting audiences that can benefit from the products/services you offer. Using the strategies above, you can add value, which in return will generate more qualified leads, an increased ROI, all of which can help you reach your sales goals.

Ready to get started? Contact us today at Createmoto. We have up-to-date tactics that can help you generate more leads. 

What is a Good Audience Size for Paid Social Media Ads?

Digital marketing is a complex field—many factors play to its success. Paid social media advertising, for example, is necessary to determine the right size of your audience to yield a good return on investment (ROI).

Audience size is often the most overlooked element in any paid campaign. While your audience should be targeted and clearly defined, it should also be large enough to run the campaign effectively and set it up for performance success. The majority of digital marketing agencies in the Philippines understand that the optimal audience size is based on various factors, including age, gender, interests, locations, and other demographics. They consider the audience characteristics of who is more likely to be interested in what you’re offering. But, what exactly should your ideal target audience be when running an ad campaign?

Paid Audience Size Recommendations for Social Media

Every business is different, so does its audience. While there is no one-size-fits-all answer, there are some recommendations on how big your audience should be when running social media ads.

Facebook

Minimum: 1,000 individuals to run a campaign 

For starters, Facebook recommends targeting between 1,000 and 50,000 people with your ads and scale from there as you get a better grasp of who your audience is. The platform offers comprehensive targeting options to identify your key audiences—narrow down your audience based on their demographics as well as interest or behavior. Behavioral targeting looks into users’ activities, such as purchase history or pages they like to determine who is the most qualified to show interest in your brand.

LinkedIn

Minimum: 300 individuals to run a campaign 

Targeting on LinkedIn is relatively different from other platforms since it is a professional networking channel. It’s common to target people based on what they do professionally and not on what they do personally.

LinkedIn mentioned that the rule of thumb is to keep your target audience over 50,000 for Sponsored Content and Text Ad and 15,000 for Message ads. Limiting your scale can hurt your campaigns, and to err on the side of caution, it is better to cast a wider net initially. You can gradually refine your strategies and focus on the ones that deliver results.

Twitter

Minimum: 500 individuals to run a campaign 

When you create a new ad campaign on Twitter, you have the option to select your audience. Ideally, you would want to limit your audience size to anywhere under 100,000 users to keep it highly relevant and targeted.

Twitter goes beyond the standard ad campaign capabilities and allows you to target followers based on relevant hashtags, keyword searches, interests, behaviors, demographics, etc., resulting in highly targeted ads and, in return, higher engagement rates.

What is the Best-Working Audience Size on Social Media?

There’s no universal number for ‘enough’ or ‘too much’ with audience size. You can opt for the bare minimum or scale-up immediately to reach a wider audience. It is all a matter of budget, who you are trying to reach with your ads, and ultimately your campaign goals.

You can start small by testing your local market first, but you can also cast the widest possible net for your campaigns to reach as many users as possible. Eventually, when your campaigns have accumulated enough data, you will see insights such as who clicked and converted on your ads. You can use this information to segment your campaigns and hyper-personalize them to increase your engagement and improve your results.

Conclusion

In social media advertising, you can play it safe by targeting the average audience size. A small one would hardly get you anywhere, but targeting a large audience could hurt your campaign’s profitability.

The key to identifying the ideal audience size is by determining who you are targeting, where they are, and how much your budget is. With these guiding factors, work with a digital marketing agency in the Philippines to get the right audience size for your social media ad campaigns.

Ready to get started? Get in touch with us at Createmoto today!