7 Steps to an Effective Facebook Marketing Strategy in 2022

If there’s one thing the COVID-19 pandemic has proved, it’s that anyone can start a business.

It wasn’t that long ago when seemingly most of our Facebook friends started selling goods—baked goodies, food trays, plants, handmade items, etc.—and offering services like the genius pasabuys in shops or local food deliveries. It was also during the lockdown restrictions when live selling skyrocketed as a form of marketing and sales channel with consumers becoming more receptive to shopping via live streaming.

Raise your hand if you’re guilty of launching a business at the height of the pandemic—and both hands if you’re doing business and marketing it primarily on Facebook. With over 2.9 billion monthly active users, it’s no wonder it’s the most used social media platform worldwide and is at the core of many small business digital marketing strategies.

However, if you want your business to stand out, you’re going to need to step up your Facebook marketing strategy.

 

How to Create an Effective Facebook Marketing Strategy 

 

1. Set Goals

 

 

Every successful marketing strategy starts with setting the right goals—much like you shouldn’t expect perfection by cooking without the right ingredients, do not post blindly on Facebook and expect massive results.

By setting goals, it’s easier to measure your success and ensure that you’re on track. These goals don’t necessarily always involve money or return on investment. Goals can also look like these:

• Increase brand awareness
• Drive site traffic
• Generate new leads
• Boost community engagement

While Facebook may be the most prominent networking channel today, it would be useless in the absence of an effective strategy. This is an area where a digital marketing agency can help—create a strategy that is tailored to help you achieve your goals whatever they may be.

2. Identify Your Audience

 

 

A target audience is composed of existing and potential customers that are more likely to purchase your products and services. They can be further grouped based on their demographic information such as age, gender, income, location, hobbies, etc.

The first step to know which consumers to target is to identify who will benefit most from your business and then start narrowing it down from there. You can also look into what your client base has looked like in the past—what characteristics do they share? By knowing who your target audience is and understanding their pain points, you’ll be better able to deliver the right message to the right people at the right time.

3. Boost Engagement

 

 

As a brand, you shouldn’t just cross your fingers and hope that conversations happen by themselves. Instead, take the initiative and create exciting, meaningful conversations that your target audience would love to participate in.

Take a cue from brands with the best social media strategies today. The ride-hailing app, Angkas, for example, is famous for its deadpan, witty posts, and hilarious memes. It’s the kind of an engagement strategy that makes users keep tabs on its page—something that you would want for your business, too.

4. Plan Your Content

 

 

While we’re on the topic of engagement, it’s time to draft your content. There are at least two factors to consider here: the type of Facebook posts to publish and the time at which you will post them.

• What type of posts do best on Facebook? 

 

 

 

There are at least two factors that determine what posts do well on your Facebook page: what people enjoy seeing on your feed and what posts Facebook rewards or serves to more people. Some types of Facebook posts you can try to engage your audience include polls, videos, images, questions, events, texts, links, etc.

• When is it best to post on Facebook? 

 

 

According to a 2021 study, the best time to post on Facebook is anywhere between 1 pm and 3 pm during weekdays and Saturdays. It also found that engagement rates are 18% higher on Thursdays and Fridays.

Why is it important, though? By posting at the right time during the day, you are likely to have more engagement—likes, comments, and shares.

5. Explore Various Facebook Features

 

 

While you may be familiar with most of what the platform offers, you’re probably not using some as you have to—not realizing the benefits you are missing. Let’s take a look at live selling as an example.

Small-scale businesses have transitioned from brick and mortar to doing sales online to sustain operations during the pandemic. Many of them, particularly the ones in the fashion business, use live selling to showcase their items in real-time, and studies reveal that it works.

A 2021 Facebook study found that 1 in 4 people browse live selling streams on social media. Meanwhile, at least 85% of the 12,500 surveyed assumed their live shopping purchases would increase during that year. As a retailer, this feature gives you access to an engaged audience with just the use of equipment you probably already have—an internet connection and a smartphone or laptop for capture.

6.  Leverage Facebook Ads

 

 

It’s no secret that Facebook’s algorithm updates in the past are geared towards forcing businesses to leverage paid ads. While that’s the case, it’s good to know that Facebook ads are one of the most cost-effective forms of advertising today and are equipped with various features to make the most out of your spending.

It has A/B testing, targeting, remarketing, and reporting capabilities that allow you to keep track of your performance and adjust your efforts where necessary. Overall, you can use Facebook advertising to promote your page, reach a wide audience, generate leads, and boost conversion.

7. Track and Measure Results 

You have set your goals, planned your posts, and created your ads. The next step is to start tracking and measuring the performance to determine whether your marketing campaign is successful. Facebook has analytics that tracks various metrics such as audience growth, page impressions, video views, link clicks, and content engagement.

At this point, it would help if you also calculated your ROI to plan your future campaign spend—refocus your resources on efforts that yield more positive results.

 

Takeaway 

 

Facebook offers a wealth of marketing opportunities that can deliver great success when maximized. However, understanding how to strategize effective campaigns on the platform is essential to achieving your goals. If you’re still just getting started, a digital marketing agency can give you the much-needed direction to kickstart your Facebook efforts.

As a game-changer in the digital marketing industry, we know the techniques that will work for you. Get in touch with our experts today to learn more.

 

Facebook ads are the cornerstone of many small businesses’ marketing strategies.

 

However, you’re going to need an excellent Facebook marketing strategy if you want your business to stand out among the 50 million businesses on Facebook!

 

How many users does Facebook have? With roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook is the most used online social network worldwide.Feb 14, 2022