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Digital Marketing

Mar 22

Why Should You Use Long-Tail Keywords in SEO?

By Business, Digital Marketing

Why Should You Use Long-Tail Keywords in SEO?

 

Standalone broad keywords are already a thing of the past. As Google continues to focus on user experience and intent—not to mention the rise of conversational searches and voice searches—there’s a constant need to adjust and adapt to effective digital marketing practices, specifically the use of long-tail SEO strategies, to ensure that you appear and rank in relevant searches.

As a digital marketing agency in the Philippines, we have been utilizing long-tail keywords as part of our digital marketing strategy. It works wonders, probably even more so than ever. It can direct high-intent search traffic to your site, generate more leads, and ultimately drive more sales when used correctly.

 

What Are Long-Tail Keywords?

Long-tail keywords are keyphrases—usually three or more words long—are specific and more focused on a niche than broad keywords. They have lower search volume and get less traffic, but they are more likely to have higher conversion rates because they are precise.

A user’s buying journey usually starts with a basic search, but as they get closer to solving their pain points, their searches become more specific. This is why ranking for long-tail keywords matters—to appear in searches when potential customers are closer to a point-of-purchase. The following figures show how necessary it is to include long-tail keywords in your SEO strategies.

The Benefits of Long-Tail Keywords

Imagine what you can do if you appear in high-intent searches—the users discovering your site are more likely to buy your products and services, and there’s more to why you should target these long-tail keywords.

1. Lower Competition

 In SEO, there’s a relatively lower competition with long-tail keywords than head terms, making them easier to rank for. For example, the short-tail keyword “coffee shop” has over 2.9 billion results in Google. It means if you want to rank first in Google for that keywords, you have to outrank almost 3 billion other sites.

https://prnt.sc/nAWYYDsdL34m

But, when you look at a relevant, more specific, long-tail phrase like “minimalist coffee shop in Quezon City,” there is a lot less competition. In terms of pay-per-click ads, long tails can be cheaper to bid on than popular head terms.

2. Better Conversion Rate

Users searching for long-tail keywords are often already further along in the buyer journey compared to those searching for head terms. For example, someone searching for “link building” is probably trying to learn what it is or how it works. But, a user searching for a relevant long-tail phrase like “link building services in the Philippines” is much closer to getting in touch with a digital marketing agency.

The bottom line is that although the traffic you get from long-tail keywords is low, they always have a better conversion rate.

 

3. Cost-Effective Advertising

 

As mentioned above, long-tail keywords have lower search volume and competition. They are cheaper to target, yet they give you a higher probability of conversion, making them as valuable in paid search marketing campaigns as they are in ranking in organic searches.

 

How to Use Long-Tail Keywords

Now that the importance of long-tail keywords is established, how do you start? There are several ways to build a running list of keywords you can use to generate traffic and conversions throughout your site. You can follow some of the principles below to get started.

 

• Google’s Related Searches

 

Type in a broad keyword that you want to rank for and scroll to the bottom of Google’s search engine results pages (SERPs), where there’s the Related Searches section. It’s a gold mine for long-tail keyword research where you can get an idea of what people are searching for.

• Google Autocomplete

 

You’ll notice Google autocomplete in action every time you enter a query, and using it as a keyword research tool isn’t any different. Start typing a keyword into the search bar. Google will then automatically pop up a list of suggestions for phrases users search for when they enter the same keywords you are using.

• Keyword Research Tools

 

Several keyword research tools can help you find new keyword ideas: Soovle, Jaaxy, KeywordTool.io, etc. Google Keyword Planner is the search engine’s free tool that lets you research keywords you can use in your ad campaigns. It also gives you valuable insights, such as suggested bid estimates for keywords so you can set your ad budget.

Conclusion

Long-tail keywords are an essential part of any digital marketing strategy. Successfully integrating these keywords into your efforts will allow you to translate search intent to website traffic and give your visitors a seamless experience.

Depending on your business, the topics your site covers, and how many pages you have, you’ll want to build a running list of effective keywords that you can use throughout your site. Monitor the success of each keyword relative to the traffic and engagement you’re getting, and make adjustments where necessary.

Ready to get started? Get in touch with us at Createmoto to learn more about how long-tail keywords can deliver significant results to your business. 

 

 

 

 

 

 

 

 

 

Mar 22

Inbound Marketing vs Content Marketing: What’s the Difference?

By Business, Digital Marketing

Inbound Marketing vs Content Marketing: What’s the Difference?

 

These days, promoting your business relies heavily on digital marketing. But, because there are multiple strategies to attract and engage an audience, it’s easy to get confused when it comes to modern marketing terminologies.

Two of the most obscure concepts in digital marketing are content marketing and inbound marketing, which focus on creating relationships with the customers to make a sale. While they are sometimes used interchangeably, they are fundamentally different, though tightly intertwined.

If inbound marketing and content marketing are two different but related things, how do they fit together?

What is the Difference Between Inbound & Content Marketing?

Short answer: content marketing is a strategy that involves publishing and distributing valuable, relatable, and consistent content to attract a well-defined target audience—and ultimately drive profitable customer action.

On the other hand, inbound marketing is an umbrella term for strategies that work together to target potential customers at different stages through multiple channels without being interruptive—which is the case for traditional and outbound marketing.

Now, content marketing is a subset of inbound marketing. It works alongside other strategies such as search engine optimization, email marketing, analytics, social media, and more. This explains why the two share the same goal of attracting, engaging, and converting leads into customers to boost sales.

Although one can exist without the other, as a digital marketing agency in the Philippines, we understand that content marketing forms the base of a successful inbound marketing strategy.

What is Content Marketing?

 

 

As today’s consumers tune out aggressive marketing methods and avoid sales pitches, content marketing offers an alternative route to reach out to them: valuable content that your target audience will find educational, useful, interesting, or even entertaining. This includes:

  • Blog posts

  • Videos

 

  • Infographics

  • Podcasts

 

  • Newsletters

 

  • Social media posts; and

 

 

  • Other long-form content (e.g. ebooks, whitepaper, etc.)

When done right, your content can provide free value to your audience, which is a way to slowly build trust and relationships, generate leads and finally convert them into sales.

What is Inbound Marketing?

 

 

Again, under the premise of users actively blocking out business promotions, inbound marketing focuses on adding value that will attract prospects towards your brand. It engages the audience by providing solutions to their problems when they seek them.

Success in inbound marketing is knowing your target audiences and making it easy for them to find you through social media, search engines, or other relevant channels. This way, they are more likely to respond to a call to action, such as signing up for newsletters.

As mentioned above, inbound marketing involves content marketing, digital tools, mediums, and processes designed to help you match your strategies with the way consumers buy today:

 

  • Content marketing

 

  • Social media

 

  • SEO

 

  • Email marketing

 

 

  • Case studies

 

  • Lead nurturing

 

 

  • Paid ads

 

 

  • Analytics

 

 

  • Web design

 

 

Inbound +  Content Marketing is Key to Delivering Qualified Leads 

In summary, you don’t have to pit inbound and content marketing against each other. Both strategies effectively draw in qualified leads and convert them into sales, and they perform to their utmost potential when used in conjunction.

Whereas content marketing lays the framework, inbound marketing does the rest of the work. It uses content to attract and convert prospects into leads and leads into sales.

There’s more to learn about content marketing and inbound marketing, and it’s okay if you don’t have the capacity yet to employ a full-scale strategy. At Createmoto, we can help you get started by fine-tuning each step to ensure that it would return the most results.

 

Get in touch with us today! 

Mar 14

5 Ways to Generate More Sales on Social Media

By Business, Digital Marketing

5 Ways to Generate More Sales on Social Media 

FACT: If you want to succeed in business, you need social media presence.

Social media is now a norm in digital marketing and by far offers the easiest way to establish an online presence, reach your audience, boost engagement, and drive sales. What used to be a platform exclusively for interactions now directly influences a customer’s purchase decisions

From the top of the funnel, consumers use social media to learn more about brands and discover new products and services. Of the 1,000 consumers, Sprout Social surveyed, 78% said they are more willing to buy from a brand on social media. This becomes especially true after a positive experience with the business.

These figures signify that having a social media presence can increase your market reach, tap an engaged audience, build brand authority, and drive traffic to your site leading to increased revenue.

But, how exactly are you supposed to do that? Especially if you start your efforts without thousands of followers or understand social media marketing complexities. In this article, we are sharing tips on how you can get started generating sales on social media.

Social Media Marketing Tips for Businesses

 

1. Be Where Your Audiences are

 

As brick-and-mortar spaces shut down, digital storefronts went up, and there’s never been a better time to be on social media—specifically where your target audiences are spending their time online. Today, the top 6 social media platforms with the most active users include the following:

Facebook – 2.91 billion

YouTube – 2.56 billion

WhatsApp – 2 billion

Instagram – 1.47 billion

WeChat – 1.26 billion

TikTok – 1 billion

You can be present on all these platforms, but it can be a little too time-consuming and illogical. So, look at your target demographics instead, and focus on where they are most active. Whatever your case, Facebook is generally a good starting point, considering it has the largest user base.

 

2. Create Valuable, Engaging Content 

 

 

It may seem counterintuitive to say you shouldn’t always sound too salesy on every post. But, if you want to maximize your social presence and build a following, you should also entertain, educate, and engage your audience.

Publish content that encourages your followers to interact—think of contests, giveaways, or even the occasional non-related posts. When done right, these types of content can keep the conversation flowing. They humanize your brand and make it relatable to your audience; when there is engagement, there will be sales.

 

3. Sell Directly on Social Media—and Make it Easy for Them to Shop

 

 

For the longest time, selling on social media looks like this: a business publishes their product/service on their page, and customers can order by commenting on the post, sending a direct message, or clicking on a link that will redirect them to an order form or a website.

But, you probably didn’t know that your followers can already complete their purchase without leaving the page. Enter shoppable posts.

Instagram has Shoppable Posts that allow you to tag products in your posts or Stories. Each tag already has the product’s name, description, and price indicated. Now, when customers are interested in the featured product, they can instantly go to your website and buy it with just a tap on the screen.

On Facebook, there’s a shop section where you can create product listings. Currently, an increase of third-party app developers creates ready to be integrated APIs into the backend of social pages to provide a better shopping experience in Facebook or other social platforms— from payment, support to fulfillment, this gives birth to a rising digital service called social commerce. On the other hand, Pinterest has shoppable pins for an easy and frictionless shopping experience.

4. Partner With Influencers 

 

Social media influencers are individuals with a considerable base of engaged followers, which may be far more vast than you have. They are your go-to people if you want to reach a wide audience fast—and it incredibly works in this day and age with consumers trusting them for recommendations.

The key to success in this marketing strategy is to find someone with authority in your niche or industry, impacting your target audience’s purchase decisions. You can get them to endorse your brand or honestly review your product/s on their profiles in exchange for some form of compensation. That can be anything from store credits to fixed rates, free samples, discounts, or affiliate links, to name a few.

 

5. Leverage Paid Advertising 

 

 

Advertising on social media can help your business get more visibility, boost site traffic, and generate sales— costs are significantly lower than any form of traditional advertising. It gives you a reach that you wouldn’t easily get with your organic efforts. And when done right, you can maximize its granular targeting capabilities that allow you to target users that are most likely to be interested in your business with pinpoint precision.

The good news? Today, every social media channel has tools that can get your brand out there, right in front of a relevant target audience, increasing your chances of generating more sales.

 

Conclusion

Success on social media takes time, patience, and constant improvement to generate results. There’s no denying that it’s challenging to get started, but you can rest assured that the benefits you’ll reap far outweigh the difficulties.

As a digital marketing agency in the Philippines, we have just the perfect solution for businesses looking forward to being online. Contact us at Createmoto today to see how we can help you build a strong social media presence and generate more sales.

Mar 10

What is Performance Marketing?

By Business, Digital Marketing

What is Performance Marketing?

 

It is important to clearly understand where your marketing budget is spent and if it provides a positive return to the business. To maximize results, you want to gauge the success of your marketing efforts and make necessary adjustments.

This is a capability that you can’t easily afford with traditional marketing—and even utilizing tracking mechanisms that most profitable organizations already have access to are somehow limited in directing outcomes. Sure, traditional marketing works, but digital marketing does a way better job at tracking ROI with pinpoint precision.

One crucial area of digital marketing discussed in this article is performance marketing—how it works and why every business should use it. It’s one of the channels that guarantee your money is spent exclusively on successful campaigns.

An Introductory Guide to Performance Marketing

 

Performance marketing is exactly as it sounds—marketing based on performance. It is a comprehensive term referring to a marketing scheme whereby an advertiser pays a marketing company (an affiliate or a publisher) when a specific objective is completed.

This is a win-win opportunity for both involved parties. Whether you’re looking for new leads, sales, bookings, site traffic, or app downloads, this means that you are only paying your marketing partner after these goals are achieved, not only for the effort exerted. This is unlike most traditional forms of advertising, wherein you pay an upfront fee for ad space without a guaranteed conversion.

Performance Marketing by the Number

 

There’s a rising interest in performance marketing as a means for customer acquisition, engagement, and conversion. Due to its high success rates, it quickly distinguished itself in the digital marketing industry.

  • Performance marketing accounted for 16% of  US e-commerce sales. It is on par with email marketing and display advertising in driving online transactions.
  •  Social media (69%) is the most effective channel for performance marketing. According to a 2020 study, other channels marketers use for performance marketing are search engines (49%), e-commerce marketplace ads (37%), partnerships/sponsorships (34%), and display ads (27%).

Businesses allocating much of their budget to performance marketing goes to show how effective it can be in delivering results. These results may be in various forms like clicks, leads, and most of the time, a sale, all of which marketers can measure using third-party performance marketing platforms or software.

 

Now, this is the part where it can get confusing. We have said earlier that performance marketing is a broad term. It means several digital marketing strategies fall under its umbrella, as long as the payment is based on performance or tangible results, such marketing channels are as follows:

 

4 Types of Performance Marketing

1. Social Media Marketing

 

Performance marketing can take place on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. However, these campaigns may also cross over as influencer marketing when you tap an influencer relevant to your business to promote your brand or host a giveaway.

2. Affiliate Marketing

 

 

Affiliate marketing works by recruiting affiliates—an individual or a business—to promote and sell your products to others. You would then compensate them through commissions on every sale they make or any other goal you may have agreed upon.

3. Sponsored Content or Native Advertising

 

 

Sponsored content is an article or content dedicated to promoting a brand or a product in return for some form of a payout. Influencers often use sponsored content on social media—functioning as an advertisement but disguised as regular content, except that you would see it tagged as sponsored content. 

4. Paid Search Marketing

 

Traditionally, performance marketing is only tracked and measured by CPC (cost-per-click). But, today, it goes beyond engagement or CTR (click-through rates) and includes other metrics such as impressions or views on a CPM (cost-per-thousand).

No More Guessing with Performance Marketing

 

Performance marketing can guarantee that your marketing budget is spent on campaigns that deliver tangible results. When done successfully, it can grow your business exponentially and in ways that you wouldn’t usually achieve with other strategies.

The key to success in performance marketing is finding the right partner, setting clear and realistic goals, and monitoring your progress, ensuring that you’re on the right track. Sure, you can run your campaigns yourself, but it will take some time and effort to generate results.

As a digital marketing agency in the Philippines, we are experts in optimizing your performance marketing efforts. Leave this part of your process to us and do your business as usual.

Ready to get started? Contact us today at Createmoto. 

Mar 09

Top 7 Digital Marketing Channels to Prioritize in 2022

By Business, Digital Marketing

Top 7 Digital Marketing Channels to Prioritize in 2022

 

How the pandemic altered the way we adjust to doing things is not going away anytime soon. Even as we adapt and transition to post-COVID reality, it still influences our actions and decisions daily; such is particularly true in business.

COVID-19 has upended many marketing strategies and forced businesses across almost all industries to move their operations online. Digital marketing was already an emerging trend, but the unexpected turn of events further emphasized how crucial it is in today’s age of technology.

Fast forward to 2022, transitioning to digital is still vital to the success of your business. However, with varying digital marketing channels, which ones should you prioritize?

Best Digital Marketing Channels in 2022

 

 

 

Digital marketing channels are any tool or platform you use to reach and engage with your target audience. While the decision to optimize for specific channels should be based on your audience insights, it’s also a matter of understanding the value of each option.

 

Social Media

 

There are over 4.62 billion social media users worldwide today, and their purpose for being so has changed over the years. What used to be a platform exclusively for social interaction has become a source of news, information, and even shopping. It is a valuable tool that can influence a user’s purchasing decisions through reviews and advertising.

Being on social media gives you access to this broad audience and an opportunity to raise brand awareness, expand your reach, and build loyalty and trust. According to a 2022 report, the top 6 channels with the most active users are Facebook, YouTube, WhatsApp, Instagram, WeChat, and Tiktok.

For B2Bs, the most used and effective channel to reach out to business-minded individuals is LinkedIn, boasting at least 790 million users worldwide.

 

Email Marketing

 

 

Email marketing continues to be one of the most effective forms of digital marketing. Don’t believe it? Notice receiving weekly newsletters after providing email information upon signing up on any social media account or website?

A Campaign Monitor report showed that 64.1% of small businesses still use email marketing. While you may only associate this channel with newsletters, it offers several opportunities to promote your business and engage your audience. Think of personalized messages, notifications like product launches and promos, abandoned cart reminders, etc.

Compared to other digital marketing efforts, email marketing is also cost-effective. It’s estimated to deliver an ROI of $36 for every $1 spent.

 

Video Marketing

 

 

Videos offer the best ROI today as consumers demand more educational content that is easier to digest. In specific, 69% of consumers prefer to learn more about a brand and its offerings through videos.

Leveraging video content not only allows you to tap into this audience but also boost your open and conversion rates, increase your ROI, and build relationships. But, which type of video content to create? Some of the most compelling videos today include brand films, explainer/how-to-videos, testimonials, and product videos, to name a few. The best platform to share your video is YouTube. Facebook, Instagram, and TikTok are also some of the better options.

 

Content Marketing

 

 

Consumers these days do some research online before making a purchase. It means your website, or any channel you may have for this matter, should have high-quality and valuable content for your audience. It should educate, persuade, entertain your visitors but ultimately solve their pain points should they with your business.

As such, some types of online materials you should create are case studies, blog content, eBooks, etc. However, keep in mind that content marketing isn’t limited to text-only content. It can also include videos, infographics, social media posts, and other visual content.

 

Influencer Marketing

 

 

Influencer marketing is one of the most powerful digital marketing channels today. It allows you to tap macro and micro-influencers related to your industry to promote your products/services with their audience—which has a larger audience size than your page’s following count most of the time.

Statistics show that 80% of marketers find this type of marketing effective, with 71% saying that it generates a better quality of traffic than other ad formats. As most consumers now proactively avoid advertising, influencers can help you sell your brand more subtly without being too aggressive, reach a wider audience outside your specific niche and influence their buying decisions through product reviews or information.

 

Search Engine Optimization

 

 

 

SEO is by far one of the digital marketing channels that drive the most conversions. It’s the process of optimizing your site to help it rank organically in the search engine result pages (SERPs). In other words, make it easier for your customers to find you.

Several factors can help improve your search engine rankings, primarily a secure and accessible website, page speed, mobile-friendliness, high-quality content, backlinks, metadata, as well as domain age and authority.

But, how do you drive quality traffic to your site? Keywords. These are the words or phrases people enter to search for information online. It means the more specific and relevant your targeted keywords are to your business, the more likely you are to engage with interested users.

 

Paid Search

 

 

 

While consumers trust organic results the most, sometimes it’s well worth paying to boost your site’s visibility to reach a wider audience. You can do just that with paid search marketing by placing an ad on top of the SERPs, just before the organic results. It lets you create ads based on the keywords, demographics, or even the location you are targeting and show them to users actively searching for your business.

Search ad spending is projected to reach $137 billion in 2022—up from the $106.5 billion spent on search advertising in 2019. Pay-per-click (PPC) marketing used to be exclusive to Google, but marketers now have more options, with Facebook and Amazon competing as one of the best PPC platforms today.

 

Level Up Your Digital Marketing Today

 

 

 

With the increasing number of digital marketing channels available today, it’s never been easier to reach your audience, grow leads, and boost sales. In conclusion, we’re not saying that you should use every channel discussed here, not also that you only focus on one.

For your digital marketing efforts to be effective, you need a well-thought-out strategy that identifies which channels will best work for you. As a digital marketing agency in the Philippines, we can help you with just that.

Get in touch with us at Createmoto today and discover how we can help you leverage these digital marketing channels in 2022. 

 

 

 

 

Mar 09

9 Benefits of Facebook Advertising For Your Business

By Business, Digital Marketing

9 Benefits of Facebook Advertising For Your Business

 

With the constantly growing number of restrictions being placed on organic content, Facebook advertising can help your business get more visibility, boost site traffic, and increase conversion rates. It can get your message to the right people seamlessly and with a reach that you wouldn’t accomplish with organic efforts alone.

Advertising on Facebook offers comprehensive ways to target your audience at different stages of the sales funnel. It’s cost-effective yet does wonders in increasing your profitability and visibility online. Continue reading as we break down the benefits of Facebook advertising and why every business should add it to their digital marketing strategy.

 

Why Should You Use Facebook Advertising?

 

 

1. Access to a wide audience

 

 

 

With over 2.9 billion active users worldwide, Facebook gives you access to one of the largest social media audiences today. But, that’s not all, the network also offers an advertising platform that allows you to reach more people beyond your organic social media marketing efforts alone.

 

2. Cross-promotion capabilities

 

 

When Facebook acquired Instagram in 2012, it has opened up opportunities to give digital marketers easy access to both platforms. Instagram has enabled you to cross-share posts and Stories to Facebook. You can also create Ad campaigns from the Facebook Ad manager and run them on both sites.

 

3. Target an exact audience

 

 

 

Facebook offers targeting capabilities with some features you would hardly find elsewhere. You can target based on specific interests, behaviors, demographics—age, gender, income, location, etc. You can even target fans of your competitors. This allows you to tailor your message that resonates with your specific audience, thus increasing your chances of converting them into leads and eventually into sales.

 

4. Wide range of highly customizable ads

 

 

We already mentioned Facebook’s ability to focus your ads towards your segmented audiences, but it gets better: Facebook advertising also offers various types of media content—photos, videos, Stories, Messenger, Carousel, Slideshow, etc. It means you are not limited to some plain text ads and you can be as creative as you can in reaching your audience.

5. Highest ROAS for any social media platform

 

 

A 2021 report by HubSpot revealed that Facebook provides marketers with the highest ROI on social media. Over 40% of the surveyed cited the network for giving them the highest return on ad spend, topping any other social media sites—Instagram (30%), and other channels like LinkedIn, YouTube, Twitter, and Snapchat that all ranked with less than 10%.

 

6. Cost-effective

 

 

Facebook Ads, including its Ads Manager tool, is freely accessible to all marketers. The only cost you will have to pay for is the cost of running your ads. On average, a Facebook ad costs $0.97 per click (CPC) and $7.19 per 1000 impressions (CPM). It’s way more affordable than traditional advertising, yet it offers some of the best ROI.

 

7. Set specific goals

 

 

With Facebook advertising, you can also set up your campaign objectives—traffic, engagement, video views, lead generation, sign-ups, app downloads, messages, etc. This allows you to optimize your ad for a specific action, whether that be link clicks, page likes, or comments. As for Facebook, it will place your ads in front of people who are likely to take your specified action.

 

8. Access to valuable insights

 

 

Facebook also gives advertisers access to performance insights and valuable data. Each ad you create is measured, allowing you to see things like audience age, gender, locations, devices, and more. It also offers split-testing options that allow you to fine-tune your campaigns by testing and displaying ad variants with specific budgets and with custom audiences. This level of insight and detailed demographic targeting are some of the advantages of Facebook ads, among other advertising networks.

 

9. Better overall marketing results

 

 

Facebook ads get better engagement, more impressions, and more conversions. While organic posts are only shown to users already following your page, paid ads are targeted to people who have not liked your page but have interests and/or demographics that are relevant to your business.

 

Advertise on Facebook Today

 

 

Integrating your paid-marketing efforts into your existing social media campaigns means better success and the opportunity to expand your reach and improve your bottom line.

Discover more benefits of Facebook advertising for your business. Get in touch with us at Createmoto and learn how we can help you leverage Facebook ads to achieve your business goals.

 

 

Mar 05

6 Hidden Facebook Marketing Tools That Will Increase Your Engagement

By Business, Digital Marketing

6 Hidden Facebook Marketing Tools That Will Increase Your Engagement

 

Think of a social media platform to promote your business, and you’ll almost immediately think of Facebook—and it’s not rocket science to understand why. With over 2.91 billion active users worldwide, this social network is one of the most viable channels to get your brand noticed.

Aside from access to a wide audience, few of the other benefits Facebook offers is the ability to engage with your customers through different content formats using  highly targeted and cost-effective advertising tools. Some of you may not even know these exist.

So, you are armed with a treasure-trove of tools, but are you tech-savvy enough to use them? In this article, we are revealing a few digital marketing tools that will help grow your business. You can find the following tools in Facebook apps, extensions, bots, etc.

 

Facebook Marketing Tools to Boost Your Engagement

 

 

1. Facebook Messenger Marketing

 

 

 

Facebook Messenger is where conversations happen. It’s an effective tool to engage with your audience and influence them to take actions such as buying a product, signing up for a service, booking an appointment, or downloading an app.

Due to its advantages, it has become an essential part of digital marketing strategies. For example, whereas an organic Facebook post can reach only an average of 1-2% of Page fans, Messenger messages have an average open rate of 50-80%, with a 20% average click rate. It’s significantly higher than the 17-28% open rates of email marketing. What’s more, the channel has a conversation rate that’s 3-5x higher than Facebook desktop ads.

 

2. Facebook Messenger Chatbot

 

 

 

A chatbot is a messaging software application that uses artificial intelligence (AI) to simulate natural human conversations. Tools like Heyday, Streamchat, and MobileMonkey allow you to program chatbots to automate tasks, mainly understanding questions and giving instant, pre-set answers.

As consumers expect 24/7 availability, chatbots help you address inquiries and access the information they need, even when you’re away. From a user’s perspective, it allows them to track deliveries, book appointments, and check your policy, among other things. Chatbots have been crucial in providing customers a personalized shopping experience and have contributed greatly in terms of scoring high open rates, click-through rates, and conversation rates.

 

3. Comment Guard

 

 

A comment guard is another Messenger marketing feature that allows you to add contacts commenting on your Facebook post to your list.

It works like this: when you enable comment guard on your organic Facebook post, users who comment on that post will automatically receive a direct message from your page. As soon as they reply to this message, they are then added to your Messenger contact list. It means the comments that you get from your post, this feature converts into warm leads.

 

4. Click-to-Messenger Ads

 

 

A click-to-messenger ad works like a regular Facebook ad—except that instead of sending leads to a landing page, you redirect them to a Messenger bot sequence. You can set up your chatbot to ask qualifying questions that will lead them down the conversion funnel.

It can be difficult and time-consuming to respond to inquiries daily. But, this tool allows you to automate your responses and engage users at a scale. Facebook offers a step-by-step guide on how to leverage this feature.

 

5. Chat Blaster

 

 

What if you want to send mass messages? No problem. Chat blasting is a powerful method for delivering your message to your contact list within minutes—an effective one, to say the least, with a 10x higher open rate as compared to email broadcast.

Most chatbot tools today are equipped with features that allow you to schedule and bulk-send messages—promos, campaigns, etc.—to your list. ZoConvert even gives you the advantage to segment your audiences and customize your message in a way that resonates with them.

 

6. Messenger Scan Codes

 

 

Anyone on Facebook has a unique Messenger Scan Code. It works similarly to any QR code—scan it using the Facebook Messenger app and it will automatically open a Messenger chat.

It works as a great lead generation tool. For example, you can add your scan code to your business cards or your merchandise, and when users scan them, they will be added to your Messenger contact list. These are just one of the many possibilities with this interesting feature.

 

Uncover More Hidden Facebook Marketing Tools 

 

 

You may have noticed that many of the marketing tools above focus on Facebook Messenger. And that’s because this channel offers far more engagement opportunities than an organic Facebook post—yet advertisers have yet to unlock its full potential.

It turns out, there’s more to Facebook than meets the eye. But, working with a digital marketing agency can help you uncover and leverage these features to strengthen your Facebook marketing strategies.

Discover more hidden Facebook marketing tools by getting in touch with us at Createmoto today! 

 

 

 

 

 

 

 

Mar 03

PPC for Lead Generation: How to Generate Quality Leads

By Business, Digital Marketing

PPC for Lead Generation: How to Generate Quality Leads

You’ve got a great idea—a product or a service—that you are so convinced will sell. So, you set up an online shop and wait for the money to come in. It all seems fun and jazzy until you realize that, after a while, you aren’t really getting any sales.

No matter how ~brilliant~ your business may be, that wouldn’t do much if it’s not reaching the right people. When you can’t seem to sell and yet you feel you’ve done everything right, there’s probably a step you have missed, if not taken for granted: lead generation.

As a business, you have to constantly attract new clients and maintain relationships with them. In today’s digital era, the most effective way to generate leads is to drive users towards your website with the use of well-placed ads. This is where PPC efforts prove to be useful.

 

What is PPC Lead Generation?

 

 

Short for pay-per-click, PPC is an advertising model in which you pay a publisher—let’s say Google—every time your ad is clicked on. It goes by many names such as Google Ads, search engine marketing, and paid search, but they are all essentially the same thing.

With PPC, you technically buy the visitors to your site, increasing their likelihood of converting into leads and eventually into sales. The problem? It’s not as easy as it sounds.

While PPC advertising drives revenue, it can also waste your valuable time and money if you’re not doing it properly. This is why it’s necessary to figure out how you can improve the quality of your PPC leads to generate a higher ROI while reducing wasted time and resources.

 

How to Generate Quality Leads with PPC 

1. Identify your Audience

 

 

Effective advertising is all about delivering the right message to the right people at the right time. The first thing you have to know when creating a PPC campaign is to understand who your end customer is.

Analyze your data and understand who you’re trying to turn into customers based on demographic variables such as age, gender, income, education, location, etc. This information will prove valuable in the different stages of your PPC lead generation strategies, such as creating a buyer persona, writing a better ad copy, or setting up a landing page.

 

2. Target customers on different stages of the funnel

 

 

A common practice among advertisers is to set up campaigns for every product or service they offer. But, regardless of your strategy, it’s essential that you target your audience depending on what stage of the marketing funnel they are in.

It means creating more specific ads and crafting your messages to account for their varying needs. For example, at the top of the funnel are visitors exploring their options and who are not yet ready to purchase. Here, your message can be informational rather than sounding too salesy.

As a visitor moves lower down the funnel, you’ll have more opportunities to earn their trust and raise awareness. During this time, you should craft your ad in a way that would foster relationships and eventually attract them to purchase. What’s great about PPC is that it offers tools that allow you to effectively advertise on various stages of the funnel. These include the ability to bid on multiple keywords and constantly customize your ads for each marketing stage.

 

3. Use the right keywords

 

 

Keywords determine where your ads should appear. Having said that, make sure that the ones you are targeting match every part of your campaign—from the ad copy to the landing page. Your ad should provide potential customers with a direct solution to the problem they are searching to solve.

Some ways to generate a list of keywords to target include:

  • Understanding the keywords your competitors are bidding on and retrofitting them into your existing campaigns; and
  • Using keyword research tools, such as Google Keyword Planner, to determine the keyword variations your target audience searches for in different search engines.

 

4. Track the Results and Refine Your Strategies

 

 

 

What sets digital marketing apart from any form of traditional marketing is that it provides you with actionable insights—data and statistics that allow you to determine the methodologies that work and what don’t.

With tools like Google Ads, you can track your campaign’s performance, including the leads generated and the money you spent. With this information, you can further refine your keywords and ultimately improve the quality of your leads.

 

Conclusion

 

 

With these steps, you’re well on your way to generating high-quality leads using PPC advertising. As a digital marketing agency in the Philippines, our goal at Createmoto is to gear you to success regularly with your PPC efforts.

Get in touch with us today to learn more about how you can keep optimizing your campaigns and attract more high-quality leads. 

Mar 03

7 Steps to an Effective Facebook Marketing Strategy in 2022

By Business, Digital Marketing

7 Steps to an Effective Facebook Marketing Strategy in 2022

If there’s one thing the COVID-19 pandemic has proved, it’s that anyone can start a business.

It wasn’t that long ago when seemingly most of our Facebook friends started selling goods—baked goodies, food trays, plants, handmade items, etc.—and offering services like the genius pasabuys in shops or local food deliveries. It was also during the lockdown restrictions when live selling skyrocketed as a form of marketing and sales channel with consumers becoming more receptive to shopping via live streaming.

Raise your hand if you’re guilty of launching a business at the height of the pandemic—and both hands if you’re doing business and marketing it primarily on Facebook. With over 2.9 billion monthly active users, it’s no wonder it’s the most used social media platform worldwide and is at the core of many small business digital marketing strategies.

However, if you want your business to stand out, you’re going to need to step up your Facebook marketing strategy.

 

How to Create an Effective Facebook Marketing Strategy 

 

1. Set Goals

 

 

Every successful marketing strategy starts with setting the right goals—much like you shouldn’t expect perfection by cooking without the right ingredients, do not post blindly on Facebook and expect massive results.

By setting goals, it’s easier to measure your success and ensure that you’re on track. These goals don’t necessarily always involve money or return on investment. Goals can also look like these:

  • Increase brand awareness
  • Drive site traffic
  • Generate new leads
  • Boost community engagement

While Facebook may be the most prominent networking channel today, it would be useless in the absence of an effective strategy. This is an area where a digital marketing agency can help—create a strategy that is tailored to help you achieve your goals whatever they may be.

2. Identify Your Audience

 

 

A target audience is composed of existing and potential customers that are more likely to purchase your products and services. They can be further grouped based on their demographic information such as age, gender, income, location, hobbies, etc.

The first step to know which consumers to target is to identify who will benefit most from your business and then start narrowing it down from there. You can also look into what your client base has looked like in the past—what characteristics do they share? By knowing who your target audience is and understanding their pain points, you’ll be better able to deliver the right message to the right people at the right time.

3. Boost Engagement

 

 

As a brand, you shouldn’t just cross your fingers and hope that conversations happen by themselves. Instead, take the initiative and create exciting, meaningful conversations that your target audience would love to participate in.

Take a cue from brands with the best social media strategies today. The ride-hailing app, Angkas, for example, is famous for its deadpan, witty posts, and hilarious memes. It’s the kind of an engagement strategy that makes users keep tabs on its page—something that you would want for your business, too.

4. Plan Your Content

 

 

While we’re on the topic of engagement, it’s time to draft your content. There are at least two factors to consider here: the type of Facebook posts to publish and the time at which you will post them.

  • What type of posts do best on Facebook? 

 

 

 

There are at least two factors that determine what posts do well on your Facebook page: what people enjoy seeing on your feed and what posts Facebook rewards or serves to more people. Some types of Facebook posts you can try to engage your audience include polls, videos, images, questions, events, texts, links, etc.

  • When is it best to post on Facebook? 

 

 

According to a 2021 study, the best time to post on Facebook is anywhere between 1 pm and 3 pm during weekdays and Saturdays. It also found that engagement rates are 18% higher on Thursdays and Fridays.

Why is it important, though? By posting at the right time during the day, you are likely to have more engagement—likes, comments, and shares.

5. Explore Various Facebook Features

 

 

While you may be familiar with most of what the platform offers, you’re probably not using some as you have to—not realizing the benefits you are missing. Let’s take a look at live selling as an example.

Small-scale businesses have transitioned from brick and mortar to doing sales online to sustain operations during the pandemic. Many of them, particularly the ones in the fashion business, use live selling to showcase their items in real-time, and studies reveal that it works.

A 2021 Facebook study found that 1 in 4 people browse live selling streams on social media. Meanwhile, at least 85% of the 12,500 surveyed assumed their live shopping purchases would increase during that year. As a retailer, this feature gives you access to an engaged audience with just the use of equipment you probably already have—an internet connection and a smartphone or laptop for capture.

6.  Leverage Facebook Ads

 

 

It’s no secret that Facebook’s algorithm updates in the past are geared towards forcing businesses to leverage paid ads. While that’s the case, it’s good to know that Facebook ads are one of the most cost-effective forms of advertising today and are equipped with various features to make the most out of your spending.

It has A/B testing, targeting, remarketing, and reporting capabilities that allow you to keep track of your performance and adjust your efforts where necessary. Overall, you can use Facebook advertising to promote your page, reach a wide audience, generate leads, and boost conversion.

7. Track and Measure Results 

You have set your goals, planned your posts, and created your ads. The next step is to start tracking and measuring the performance to determine whether your marketing campaign is successful. Facebook has analytics that tracks various metrics such as audience growth, page impressions, video views, link clicks, and content engagement.

At this point, it would help if you also calculated your ROI to plan your future campaign spend—refocus your resources on efforts that yield more positive results.

 

Takeaway 

 

Facebook offers a wealth of marketing opportunities that can deliver great success when maximized. However, understanding how to strategize effective campaigns on the platform is essential to achieving your goals. If you’re still just getting started, a digital marketing agency can give you the much-needed direction to kickstart your Facebook efforts.

As a game-changer in the digital marketing industry, we know the techniques that will work for you. Get in touch with our experts today to learn more.

 

Facebook ads are the cornerstone of many small businesses’ marketing strategies.

 

However, you’re going to need an excellent Facebook marketing strategy if you want your business to stand out among the 50 million businesses on Facebook!

 

How many users does Facebook have? With roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook is the most used online social network worldwide.Feb 14, 2022

Mar 02

5 PPC Best Practices: How to Improve Your Campaign Performance

By Business, Digital Marketing

5 PPC Best Practices: How to Improve Your Campaign Performance

A well-executed pay-per-click campaign can help you achieve many of your business goals. It’s a low-cost, high-impact advertising channel that can drive traffic to your site, offer valuable insights, and grow your revenue.

However, if you’ve been running PPC campaigns for a while—and you still feel as though it’s not working as it’s supposed to—it may be time to reevaluate your paid efforts and adjust where necessary.

In this article, we will walk you through some strategies to boost your PPC performance and get the best ROI.

How to Improve Your PPC Campaign Performance

1. Optimize for long-tail keywords

Any digital marketing campaign starts with keyword research, and it’s no different with PPC. It can tell you what terms your target audience is searching for, measure the competition for these keywords, and guide your strategies to generate clicks and boost conversions to your site.

If your goal is to improve your ROAS (return on ad spend), you shouldn’t go too broad on your PPC keywords. Instead, balance broad-match terms with long-tail keywords that exactly match the search intent you are targeting.

For example, “coffee shop in Quezon City” is a long-tail keyword and has a clearer search intent vs. “coffee shop”. While it may have a lower search volume, it has a higher search intent, and bidding on it can help you attract higher quality leads, which can result in more sales and returning visitors. Some other benefits of targeting exact match long-tail PPC keywords are the following:

  • Less competition
  • Lower bids
  • Higher search intent
  • Highly targeted ad copies

2. Remove low-performing keywords

While you target high-performing, long-tail keywords, you should as well remove any underperforming keywords that are pulling down your paid search performance.

Look for keywords that don’t generate many impressions or those that have a good number of impressions but are getting few clicks. In these cases, it’s either your target users are not searching these keywords or your ad copy doesn’t align with the search intent of the user. You can try revising your ad copy to better match the search intent. However, if that too, doesn’t work, you’re better off removing these keywords from your campaign.

3. Add negative keywords

Adding negative keywords allows you to exclude search terms from your campaigns and prevent them from triggering your ads. It allows you to focus your ads—more importantly, your ad budget—on the most relevant searches.

Let’s say you’re advertising online baking classes and you’re bidding on the modified broad match keyword +baking +classes. If someone Googles “in-person baking classes” your ad will appear on the search results.

But, because your ad is irrelevant to the search, even with the help of geotargeting, two things are likely to happen: the user will ignore your ad, therefore diminishing its click-through rate (CTR) or they may click through but then realize that your service is irrelevant to them, thus costing you money.

 

4. Write a compelling ad copy and landing pages

The success of your PPC campaign is not a matter of how good you manage it but how engaging, informative, and compelling your ad copy is. Optimize your ad copy by doing the following tips:

  • Include your target PPC keywords that match the search intent
  • Highlight the benefits of your product/service and use power words like free, money-back guaranteed, etc. 
  • Speak directly to your audience
  • Evoke an emotional response
  • Finish with a strong CTA

While at it, make sure to match your ad copy with your dedicated landing page. It’s where users will be redirected when they click on your ads and should provide what users are looking for. It’s the key to improving your overall PPC performance.

5. Optimize ads for specific devices, locations, and times

People these days access the Internet from different locations on different devices, and during different times of the day. You can further optimize your PPC campaigns by taking the following into consideration.

  • Devices being used: Google PPC ads appear differently on different devices—mobile phones, tablets, computers, wearables, etc. So, make sure to leverage the many options to customize your ads according to where you want them to appear. Device targeting, for example, is a feature that lets you optimize your ads on specific device types, even specific systems, device models, and networks.
  • Location: Geotargeting is the method of delivering personalized messaging to target users based on their geolocation. This is particularly helpful if you have a physical location or your target audience is in a particular area, and you want to optimize for local search.
  • When your target audience is more active: Run your ads during times when your target market is more active. Consider scheduling your campaigns 24/7—while it will cost you more initially, it should help you determine your market’s most active periods. With that information, you can make some adjustments to allocate most of your ad budget during those times.

Conclusion 

PPC advertising is a great avenue to promote your brand, a new product line or service, or limited-time offers. It’s become a vital part of any digital marketing strategy with various benefits to offer—it is cost-effective, highly targeted, and provides valuable insights and trackable results. It gives you access to data that can help you fine-tune your efforts and generate more sales and revenues.

Ready to get started? Make the most out of your ad budget by letting the experts do the work. Get in touch with us at Createmoto and we would be happy to discuss how you can further improve your PPC campaigns.

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