Mar 10

What is Performance Marketing?

By Peach Angeles Business, Digital Marketing

What is Performance Marketing?

It is important to clearly understand where your marketing budget is spent and if it provides a positive return to the business. To maximize results, you want to gauge the success of your marketing efforts and make necessary adjustments.

This is a capability that you can’t easily afford with traditional marketing—and even utilizing tracking mechanisms that most profitable organizations already have access to are somehow limited in directing outcomes. Sure, traditional marketing works, but digital marketing does a way better job at tracking ROI with pinpoint precision.

One crucial area of digital marketing discussed in this article is performance marketing—how it works and why every business should use it. It’s one of the channels that guarantee your money is spent exclusively on successful campaigns.

An Introductory Guide to Performance Marketing

Performance marketing is exactly as it sounds—marketing based on performance. It is a comprehensive term referring to a marketing scheme whereby an advertiser pays a marketing company (an affiliate or a publisher) when a specific objective is completed.

This is a win-win opportunity for both involved parties. Whether you’re looking for new leads, sales, bookings, site traffic, or app downloads, this means that you are only paying your marketing partner after these goals are achieved, not only for the effort exerted. This is unlike most traditional forms of advertising, wherein you pay an upfront fee for ad space without a guaranteed conversion.

Performance Marketing by the Number

There’s a rising interest in performance marketing as a means for customer acquisition, engagement, and conversion. Due to its high success rates, it quickly distinguished itself in the digital marketing industry.

Performance marketing accounted for 16% of US e-commerce sales. It is on par with email marketing and display advertising in driving online transactions.
Social media (69%) is the most effective channel for performance marketing. According to a 2020 study, other channels marketers use for performance marketing are search engines (49%), e-commerce marketplace ads (37%), partnerships/sponsorships (34%), and display ads (27%).

Businesses allocating much of their budget to performance marketing goes to show how effective it can be in delivering results. These results may be in various forms like clicks, leads, and most of the time, a sale, all of which marketers can measure using third-party performance marketing platforms or software.

Now, this is the part where it can get confusing. We have said earlier that performance marketing is a broad term. It means several digital marketing strategies fall under its umbrella, as long as the payment is based on performance or tangible results, such marketing channels are as follows:

4 Types of Performance Marketing

1. Social Media Marketing

Performance marketing can take place on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. However, these campaigns may also cross over as influencer marketing when you tap an influencer relevant to your business to promote your brand or host a giveaway.

2. Affiliate Marketing

Affiliate marketing works by recruiting affiliates—an individual or a business—to promote and sell your products to others. You would then compensate them through commissions on every sale they make or any other goal you may have agreed upon.

3. Sponsored Content or Native Advertising

Sponsored content is an article or content dedicated to promoting a brand or a product in return for some form of a payout. Influencers often use sponsored content on social media—functioning as an advertisement but disguised as regular content, except that you would see it tagged as sponsored content.

4. Paid Search Marketing

Traditionally, performance marketing is only tracked and measured by CPC (cost-per-click). But, today, it goes beyond engagement or CTR (click-through rates) and includes other metrics such as impressions or views on a CPM (cost-per-thousand).

No More Guessing with Performance Marketing

Performance marketing can guarantee that your marketing budget is spent on campaigns that deliver tangible results. When done successfully, it can grow your business exponentially and in ways that you wouldn’t usually achieve with other strategies.

The key to success in performance marketing is finding the right partner, setting clear and realistic goals, and monitoring your progress, ensuring that you’re on the right track. Sure, you can run your campaigns yourself, but it will take some time and effort to generate results.

As a digital marketing agency in the Philippines, we are experts in optimizing your performance marketing efforts. Leave this part of your process to us and do your business as usual.

Ready to get started? Contact us today at Createmoto.

Mar 09

Top 7 Digital Marketing Channels to Prioritize in 2022

By Peach Angeles Business, Digital Marketing

Top 7 Digital Marketing Channels to Prioritize in 2022

How the pandemic altered the way we adjust to doing things is not going away anytime soon. Even as we adapt and transition to post-COVID reality, it still influences our actions and decisions daily; such is particularly true in business.

COVID-19 has upended many marketing strategies and forced businesses across almost all industries to move their operations online. Digital marketing was already an emerging trend, but the unexpected turn of events further emphasized how crucial it is in today’s age of technology.

Fast forward to 2022, transitioning to digital is still vital to the success of your business. However, with varying digital marketing channels, which ones should you prioritize?

Best Digital Marketing Channels in 2022

Digital marketing channels are any tool or platform you use to reach and engage with your target audience. While the decision to optimize for specific channels should be based on your audience insights, it’s also a matter of understanding the value of each option.

Social Media

There are over 4.62 billion social media users worldwide today, and their purpose for being so has changed over the years. What used to be a platform exclusively for social interaction has become a source of news, information, and even shopping. It is a valuable tool that can influence a user’s purchasing decisions through reviews and advertising.

Being on social media gives you access to this broad audience and an opportunity to raise brand awareness, expand your reach, and build loyalty and trust. According to a 2022 report, the top 6 channels with the most active users are Facebook, YouTube, WhatsApp, Instagram, WeChat, and Tiktok.

For B2Bs, the most used and effective channel to reach out to business-minded individuals is LinkedIn, boasting at least 790 million users worldwide.

Email Marketing

Email marketing continues to be one of the most effective forms of digital marketing. Don’t believe it? Notice receiving weekly newsletters after providing email information upon signing up on any social media account or website?

A Campaign Monitor report showed that 64.1% of small businesses still use email marketing. While you may only associate this channel with newsletters, it offers several opportunities to promote your business and engage your audience. Think of personalized messages, notifications like product launches and promos, abandoned cart reminders, etc.

Compared to other digital marketing efforts, email marketing is also cost-effective. It’s estimated to deliver an ROI of $36 for every $1 spent.

Video Marketing

Videos offer the best ROI today as consumers demand more educational content that is easier to digest. In specific, 69% of consumers prefer to learn more about a brand and its offerings through videos.

Leveraging video content not only allows you to tap into this audience but also boost your open and conversion rates, increase your ROI, and build relationships. But, which type of video content to create? Some of the most compelling videos today include brand films, explainer/how-to-videos, testimonials, and product videos, to name a few. The best platform to share your video is YouTube. Facebook, Instagram, and TikTok are also some of the better options.

Content Marketing

Consumers these days do some research online before making a purchase. It means your website, or any channel you may have for this matter, should have high-quality and valuable content for your audience. It should educate, persuade, entertain your visitors but ultimately solve their pain points should they with your business.

As such, some types of online materials you should create are case studies, blog content, eBooks, etc. However, keep in mind that content marketing isn’t limited to text-only content. It can also include videos, infographics, social media posts, and other visual content.

Influencer Marketing

Influencer marketing is one of the most powerful digital marketing channels today. It allows you to tap macro and micro-influencers related to your industry to promote your products/services with their audience—which has a larger audience size than your page’s following count most of the time.

Statistics show that 80% of marketers find this type of marketing effective, with 71% saying that it generates a better quality of traffic than other ad formats. As most consumers now proactively avoid advertising, influencers can help you sell your brand more subtly without being too aggressive, reach a wider audience outside your specific niche and influence their buying decisions through product reviews or information.

Search Engine Optimization

SEO is by far one of the digital marketing channels that drive the most conversions. It’s the process of optimizing your site to help it rank organically in the search engine result pages (SERPs). In other words, make it easier for your customers to find you.

Several factors can help improve your search engine rankings, primarily a secure and accessible website, page speed, mobile-friendliness, high-quality content, backlinks, metadata, as well as domain age and authority.

But, how do you drive quality traffic to your site? Keywords. These are the words or phrases people enter to search for information online. It means the more specific and relevant your targeted keywords are to your business, the more likely you are to engage with interested users.

Paid Search

While consumers trust organic results the most, sometimes it’s well worth paying to boost your site’s visibility to reach a wider audience. You can do just that with paid search marketing by placing an ad on top of the SERPs, just before the organic results. It lets you create ads based on the keywords, demographics, or even the location you are targeting and show them to users actively searching for your business.

Search ad spending is projected to reach $137 billion in 2022—up from the $106.5 billion spent on search advertising in 2019. Pay-per-click (PPC) marketing used to be exclusive to Google, but marketers now have more options, with Facebook and Amazon competing as one of the best PPC platforms today.

Level Up Your Digital Marketing Today

With the increasing number of digital marketing channels available today, it’s never been easier to reach your audience, grow leads, and boost sales. In conclusion, we’re not saying that you should use every channel discussed here, not also that you only focus on one.

For your digital marketing efforts to be effective, you need a well-thought-out strategy that identifies which channels will best work for you. As a digital marketing agency in the Philippines, we can help you with just that.

Get in touch with us at Createmoto today and discover how we can help you leverage these digital marketing channels in 2022.

Feb 23

Why Businesses Turn to Digital Marketing to Survive COVID-19

By Peach Angeles Business, Digital Marketing

Why Businesses Turn to Digital Marketing to Survive COVID-19

Written By Peach Angeles – Martin

Remember how easy it was for us to drop by at a store to test a new product or inquire directly from a sales assistant? Yeah, well, these buying experiences were heavily affected due to the COVID-19 pandemic. Other pre-pandemic activities under strict observance include: restaurant dining, mall dates, walks in the park, going to the movies, and attending concerts. Anything that is inessential and involves being in a crowd can range from being limited to outright illegal.

This pandemic led us to realize the importance of human interaction. It has brought changes in our routines, particularly in the online landscape. As consumers turned to e-commerce to shop for products and services, businesses adapted to survive the COVID-19 onslaught.

How Digital Marketing Helps Businesses Survive COVID-19

The unprecedented lockdowns and barriers to face-to-face business posed a serious threat that led to the permanent closure of many businesses across various industries. However, the key to survival is adaptability, which led organizations to become more reliant than ever on their digital marketing strategy to tide them over the pandemic and lessen its consequences. Some of the reasons businesses turned to digital marketing include the following:

1. Make products and services available online

With the restricted movement, businesses need to adjust their offerings—make their products and services easily accessible to consumers even while staying at home. It means making online purchases a convenient process and deliveries available, affordable, and preferably contactless.

2. Reduce the impact of retail closures

A 2020 paper revealed that approximately 70.6% of MSMEs in the Philippines were forced to temporarily close due to the pandemic. Even as the world gradually reopens, numerous businesses may not recover from their losses. However, that may not be the case for companies that resorted to e-commerce to make up for their loss of foot traffic.

3. Take advantage of the growing market space

E-Commerce Online Shopping Plant Sale

E-commerce was already a fast-growing industry even before the pandemic. Online sales are forecasted to account for 4.7% of all retail sales in the Philippines by 2025—up from the 0.5% share in 2015. The pandemic further fueled that growth as consumers discovered the ease and convenience of online shopping.

Being present online gives you the advantage to tap into this growing market over those that rely exclusively on brick-and-mortar sales.

Digital Marketing in the New Normal

The government is gradually lifting restrictions, and businesses are slowly reopening. However, fears of the COVID-19 aren’t going to disappear overnight—people will remain cautious. Many would still prefer shopping online for safety, added savings, selection variety, and convenience.
Getting started with digital marketing will not only help your business survive but also position it to be resilient in the face of a global threat. It provides you with the platform to succeed in the long term, particularly when traditional shopping is restricted. Consumers are already embracing e-commerce with open minds, which has made this shift easier.

Post-COVID Marketing is Hybrid

It’s clear that, moving forward, digital marketing is not an option but rather a necessity for businesses to survive. In-person retail sales may continue to increase as COVID-19 cases decline, but you should expect unprecedented situations that may temporarily accelerate online orders and deliveries.
The key to surviving in today’s unpredictable situation is to operate with an offline-online marketing approach. Your customers will appreciate you for giving them options as to how they would transact with you.

Is Your Business Digitally Resilient?

Digital marketing offers opportunities to build a better normal. As a digital marketing agency in the Philippines, we can help make your business resilient during the pandemic. We’ll guide you through your digital transformation journey, so you’ll come out stronger than ever.

We would be glad to discuss this further with you. Get in touch with us at Createmoto today!

Feb 22

Here’s Why You Need a Digital Marketing Strategy in 2022

By Peach Angeles Business, Digital Marketing

Here’s Why You Need a Digital Marketing Strategy in 2022

Written By Peach Angeles – Martin

Ah, 2022: a clean slate and a time where we plan for the year ahead. While most businesses are focusing on research and development, expansion, and probably recovering from the pandemic hangover, it’s also time to consider upping your digital marketing strategy—or at least include it in your efforts if you haven’t.

As consumers resorted to online shopping, forward-thinking businesses quickly adapted, accelerating their digital marketing efforts more than they were prepared for. It can be challenging to keep pace with customer demands or at least with industry marketing standards. However, understanding the state of the industry today can guarantee the success of your strategy tomorrow.
In this article, we’re looking into why you need a digital marketing strategy in 2022.

What is Digital Marketing?

Digital marketing is any marketing effort that leverages online channels to provide a more seamless and personalized customer experience. Think of it as an umbrella term for the following digital initiatives:

Search engine optimization
Content marketing
Social media
Email marketing
Affiliate marketing; and
Paid ads, etc.

Key Digital Marketing Statistics in 2022

Amid the COVID-19 pandemic and restrictions, there’s been a surge in e-commerce, especially with consumers purchasing goods and services digitally. This has raised e-commerce’s global retail sales share from 14% in 2019 to an estimated 19.6% in 2021. The figure is forecasted to make up close to 25% by 2025.

Indicated below are other interesting statistics explaining why digital marketing should be prioritized in 2022.

There are over 4.95 billion Internet users in 2022, or 62.5% of the global population. Approximately 4.48 billion are also active on social media.
An average social media user has 8.4 accounts in 2022—up by 75% from the 4.8 accounts per person in 2014. Each person spends an average of 2 hours and 24 minutes a day.
In 2020, over 2 billion people purchased goods and services online, fueling e-retail sales to reach over $4.2 trillion worldwide. This amounted to $4.9 trillion in 2021 and is estimated to grow by a whopping 50% in the next three years, surpassing $7.4 trillion by 2025.

In a nutshell, having an online presence is a great way to keep your business at the top of mind by your audience. It allows you to directly engage with them, influence their purchasing decisions, and help build trust, loyalty, and relationships that encourage repeat purchases.

These days, most digital channels provide insights that allow you to benchmark your efforts and determine where you should be investing more resources to expand your reach.

As a business owner, you might think that the need to be online is a no-brainer, given the pace at which marketing is changing. Below are a few circumstances that call for an effective digital marketing strategy in 2022.

Why Do You Need a Digital Marketing Strategy in 2022?

1. You lack SMART goals

Businesses without a digital marketing strategy often don’t have a clearly defined plan to attract new clients and maintain existing ones. In these cases, it’s also likely that you run digital marketing campaigns aimlessly without looking into insights that could help you achieve your goals.

How a digital marketing strategy can help:
By definition, a SMART goal is specific, measurable, actionable, relevant, and time-bound. Setting these goals will help you take a more structured, data-driven approach to get the most out of your digital marketing efforts. It also eliminates the risk of overlooking details crucial to your success.

Some examples of SMART objectives include:

Achieve 10% e-commerce revenue within x years.
Gain x new customers at an average cost per acquisition (CPA) of x.
Increase online sales to x per customer.

2. You don’t know who your audience is

You don’t necessarily need to reach everyone with your marketing campaigns. But instead, only target the ones that will benefit most from what you offer—your target audience.

No two target audiences are the same. A plumbing business may want to reach a different audience than an insurance advisor. Similarly, you can have multiple target audiences, including those you haven’t even thought of.

How a digital marketing strategy can help:

Today’s most digital marketing platforms are equipped with tools that provide insights about your audience and their common characteristics. These include their demographics—age, location, hobbies, income level, internet device, prior purchases, engagement with your business or similar businesses, and more.

With this information, you can determine what content will resonate most with your audience; identify the appropriate tone and voice for your message. The best marketing message will make your audience feel like you’re speaking directly to them.

3. You’re wasting too much time and money on marketing

Even when you have enough resources, it’s frustrating to waste them on aimless, ineffective marketing. It is often the case when a business focuses on marketing instead of first figuring out where they are headed, who they are selling it to, and why their customers care.

How a digital marketing strategy can help:

An effective digital marketing strategy is all about efficiency. For example, identifying your target audience allows you to develop highly targeted ads and deliver personalized messaging. It not only streamlines your marketing efforts and keeps your resources focused on growth but also increases your ROI per ad spent.

With all its automated tools, digital marketing can also help you save time and effort. For instance, through automated email tools, you can create pre-scheduled, high-quality content that’s personalized for your audience.

The Importance of Digital Marketing in 2022

A digital marketing strategy isn’t only some kind of a nice-to-have if you want to make the most out of your marketing budget—it’s everything. It’s your action plan, specifically your step-by-step guide on how to reach your marketing goals.

An effective strategy should help you do at least four things: tell your audiences that you exist, build a relationship with them, let them know that you can solve a problem they have, and encourage them to buy your products/services.

Do You Need A Digital Marketing Strategy to Implement?

If you’re tired of wasting money on aimless marketing or slow sales processes, then it’s time to get your digital marketing strategy right.

At Createmoto, we create results. As a digital marketing agency in the Philippines, we can help you create a digital marketing strategy that drives the most profitability for your business online.

Let’s get started! Get in touch with one of our experts today.

May 28

Digital Marketing for Real Estate

By Yael Dono Business

Digital Marketing For Real Estate

More than 70% of today’s buyers search for properties online. No industry is immune to technological advances, the same goes for real estate. Your prospects researches, watches visual tours, assess alternatives and receives notifications for property updates. How you turn your property or condominium into a valuable investment opportunity is the key differentiator.

52% of buyers make realty purchase decisions at the comfort of their homes. Knowing this, we tap on the power of digital to motivate your customers to consider your property in their buying decision process. Your buyers hate experiencing buyers’ remorse, which is why every digital marketing strategy revolves around creating a higher perceived value on your property.

Search Engine Marketing for Realtors

Today, more than 90% of home buyers use the internet. With so many people searching online for homes, condominium and other properties, content marketing will help every agents to sell more units for every real estate brokers.

Increase visitors for your site by creating content for each and every units you are selling
Target the right keywords for every property you are selling to lead people searching online directly to your website
Use PPC for the most profitable keywords to sell each property faster
Connect your site with every property finder online

Social Media Marketing for Realtors

Nurture your audience by creating organic post that will attract prospect buyers to engage with your post for them learn more about the property you are selling. Generate potential leads for your business 24/7.

Let your prospect buyers know every scheduled events or open house for each property
Generate more hot leads by identifying your client’s interest and behavior to lower your CPA and CPL
Invest in videos and images to attract clients to like, share and comments for your post

Is Your Real Estate business ready to run a high conversion campaign?

Let us help you be part of the digital campaign revolution with our digital marketing strategies.

Get a FREE quote today!

Digital Marketing Agency

What is Performance Marketing?