Here’s Why You Need a Digital Marketing Strategy in 2022
Ah, 2022: a clean slate and a time where we plan for the year ahead. While most businesses are focusing on research and development, expansion, and probably recovering from the pandemic hangover, it’s also time to consider upping your digital marketing strategy—or at least include it in your efforts if you haven’t.
As consumers resorted to online shopping, forward-thinking businesses quickly adapted, accelerating their digital marketing efforts more than they were prepared for. It can be challenging to keep pace with customer demands or at least with industry marketing standards. However, understanding the state of the industry today can guarantee the success of your strategy tomorrow.
In this article, we’re looking into why you need a digital marketing strategy in 2022.
What is Digital Marketing?
Digital marketing is any marketing effort that leverages online channels to provide a more seamless and personalized customer experience. Think of it as an umbrella term for the following digital initiatives:
- Search engine optimization
- Content marketing
- Social media
- Email marketing
- Affiliate marketing; and
- Paid ads, etc.
Key Digital Marketing Statistics in 2022
Amid the COVID-19 pandemic and restrictions, there’s been a surge in e-commerce, especially with consumers purchasing goods and services digitally. This has raised e-commerce’s global retail sales share from 14% in 2019 to an estimated 19.6% in 2021. The figure is forecasted to make up close to 25% by 2025.
Indicated below are other interesting statistics explaining why digital marketing should be prioritized in 2022.
- There are over 4.95 billion Internet users in 2022, or 62.5% of the global population. Approximately 4.48 billion are also active on social media.
- An average social media user has 8.4 accounts in 2022—up by 75% from the 4.8 accounts per person in 2014. Each person spends an average of 2 hours and 24 minutes a day.
- In 2020, over 2 billion people purchased goods and services online, fueling e-retail sales to reach over $4.2 trillion worldwide. This amounted to $4.9 trillion in 2021 and is estimated to grow by a whopping 50% in the next three years, surpassing $7.4 trillion by 2025.
In a nutshell, having an online presence is a great way to keep your business at the top of mind by your audience. It allows you to directly engage with them, influence their purchasing decisions, and help build trust, loyalty, and relationships that encourage repeat purchases.
These days, most digital channels provide insights that allow you to benchmark your efforts and determine where you should be investing more resources to expand your reach.
As a business owner, you might think that the need to be online is a no-brainer, given the pace at which marketing is changing. Below are a few circumstances that call for an effective digital marketing strategy in 2022.
Why Do You Need a Digital Marketing Strategy in 2022?
1. You lack SMART goals
Businesses without a digital marketing strategy often don’t have a clearly defined plan to attract new clients and maintain existing ones. In these cases, it’s also likely that you run digital marketing campaigns aimlessly without looking into insights that could help you achieve your goals.
How a digital marketing strategy can help:
By definition, a SMART goal is specific, measurable, actionable, relevant, and time-bound. Setting these goals will help you take a more structured, data-driven approach to get the most out of your digital marketing efforts. It also eliminates the risk of overlooking details crucial to your success.
Some examples of SMART objectives include:
- Achieve 10% e-commerce revenue within x years.
- Gain x new customers at an average cost per acquisition (CPA) of x.
- Increase online sales to x per customer.
2. You don’t know who your audience is
You don’t necessarily need to reach everyone with your marketing campaigns. But instead, only target the ones that will benefit most from what you offer—your target audience.
No two target audiences are the same. A plumbing business may want to reach a different audience than an insurance advisor. Similarly, you can have multiple target audiences, including those you haven’t even thought of.
How a digital marketing strategy can help:
Today’s most digital marketing platforms are equipped with tools that provide insights about your audience and their common characteristics. These include their demographics—age, location, hobbies, income level, internet device, prior purchases, engagement with your business or similar businesses, and more.
With this information, you can determine what content will resonate most with your audience; identify the appropriate tone and voice for your message. The best marketing message will make your audience feel like you’re speaking directly to them.
3. You’re wasting too much time and money on marketing
Even when you have enough resources, it’s frustrating to waste them on aimless, ineffective marketing. It is often the case when a business focuses on marketing instead of first figuring out where they are headed, who they are selling it to, and why their customers care.
How a digital marketing strategy can help:
An effective digital marketing strategy is all about efficiency. For example, identifying your target audience allows you to develop highly targeted ads and deliver personalized messaging. It not only streamlines your marketing efforts and keeps your resources focused on growth but also increases your ROI per ad spent.
With all its automated tools, digital marketing can also help you save time and effort. For instance, through automated email tools, you can create pre-scheduled, high-quality content that’s personalized for your audience.
The Importance of Digital Marketing in 2022
A digital marketing strategy isn’t only some kind of a nice-to-have if you want to make the most out of your marketing budget—it’s everything. It’s your action plan, specifically your step-by-step guide on how to reach your marketing goals.
An effective strategy should help you do at least four things: tell your audiences that you exist, build a relationship with them, let them know that you can solve a problem they have, and encourage them to buy your products/services.
Do You Need A Digital Marketing Strategy to Implement?
If you’re tired of wasting money on aimless marketing or slow sales processes, then it’s time to get your digital marketing strategy right.
At Createmoto, we create results. As a digital marketing agency in the Philippines, we can help you create a digital marketing strategy that drives the most profitability for your business online.
Let’s get started! Get in touch with one of our experts today.
