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Mar 09

Top 7 Digital Marketing Channels to Prioritize in 2022

By Business, Digital Marketing

Top 7 Digital Marketing Channels to Prioritize in 2022

 

How the pandemic altered the way we adjust to doing things is not going away anytime soon. Even as we adapt and transition to post-COVID reality, it still influences our actions and decisions daily; such is particularly true in business.

COVID-19 has upended many marketing strategies and forced businesses across almost all industries to move their operations online. Digital marketing was already an emerging trend, but the unexpected turn of events further emphasized how crucial it is in today’s age of technology.

Fast forward to 2022, transitioning to digital is still vital to the success of your business. However, with varying digital marketing channels, which ones should you prioritize?

Best Digital Marketing Channels in 2022

 

 

 

Digital marketing channels are any tool or platform you use to reach and engage with your target audience. While the decision to optimize for specific channels should be based on your audience insights, it’s also a matter of understanding the value of each option.

 

Social Media

 

There are over 4.62 billion social media users worldwide today, and their purpose for being so has changed over the years. What used to be a platform exclusively for social interaction has become a source of news, information, and even shopping. It is a valuable tool that can influence a user’s purchasing decisions through reviews and advertising.

Being on social media gives you access to this broad audience and an opportunity to raise brand awareness, expand your reach, and build loyalty and trust. According to a 2022 report, the top 6 channels with the most active users are Facebook, YouTube, WhatsApp, Instagram, WeChat, and Tiktok.

For B2Bs, the most used and effective channel to reach out to business-minded individuals is LinkedIn, boasting at least 790 million users worldwide.

 

Email Marketing

 

 

Email marketing continues to be one of the most effective forms of digital marketing. Don’t believe it? Notice receiving weekly newsletters after providing email information upon signing up on any social media account or website?

A Campaign Monitor report showed that 64.1% of small businesses still use email marketing. While you may only associate this channel with newsletters, it offers several opportunities to promote your business and engage your audience. Think of personalized messages, notifications like product launches and promos, abandoned cart reminders, etc.

Compared to other digital marketing efforts, email marketing is also cost-effective. It’s estimated to deliver an ROI of $36 for every $1 spent.

 

Video Marketing

 

 

Videos offer the best ROI today as consumers demand more educational content that is easier to digest. In specific, 69% of consumers prefer to learn more about a brand and its offerings through videos.

Leveraging video content not only allows you to tap into this audience but also boost your open and conversion rates, increase your ROI, and build relationships. But, which type of video content to create? Some of the most compelling videos today include brand films, explainer/how-to-videos, testimonials, and product videos, to name a few. The best platform to share your video is YouTube. Facebook, Instagram, and TikTok are also some of the better options.

 

Content Marketing

 

 

Consumers these days do some research online before making a purchase. It means your website, or any channel you may have for this matter, should have high-quality and valuable content for your audience. It should educate, persuade, entertain your visitors but ultimately solve their pain points should they with your business.

As such, some types of online materials you should create are case studies, blog content, eBooks, etc. However, keep in mind that content marketing isn’t limited to text-only content. It can also include videos, infographics, social media posts, and other visual content.

 

Influencer Marketing

 

 

Influencer marketing is one of the most powerful digital marketing channels today. It allows you to tap macro and micro-influencers related to your industry to promote your products/services with their audience—which has a larger audience size than your page’s following count most of the time.

Statistics show that 80% of marketers find this type of marketing effective, with 71% saying that it generates a better quality of traffic than other ad formats. As most consumers now proactively avoid advertising, influencers can help you sell your brand more subtly without being too aggressive, reach a wider audience outside your specific niche and influence their buying decisions through product reviews or information.

 

Search Engine Optimization

 

 

 

SEO is by far one of the digital marketing channels that drive the most conversions. It’s the process of optimizing your site to help it rank organically in the search engine result pages (SERPs). In other words, make it easier for your customers to find you.

Several factors can help improve your search engine rankings, primarily a secure and accessible website, page speed, mobile-friendliness, high-quality content, backlinks, metadata, as well as domain age and authority.

But, how do you drive quality traffic to your site? Keywords. These are the words or phrases people enter to search for information online. It means the more specific and relevant your targeted keywords are to your business, the more likely you are to engage with interested users.

 

Paid Search

 

 

 

While consumers trust organic results the most, sometimes it’s well worth paying to boost your site’s visibility to reach a wider audience. You can do just that with paid search marketing by placing an ad on top of the SERPs, just before the organic results. It lets you create ads based on the keywords, demographics, or even the location you are targeting and show them to users actively searching for your business.

Search ad spending is projected to reach $137 billion in 2022—up from the $106.5 billion spent on search advertising in 2019. Pay-per-click (PPC) marketing used to be exclusive to Google, but marketers now have more options, with Facebook and Amazon competing as one of the best PPC platforms today.

 

Level Up Your Digital Marketing Today

 

 

 

With the increasing number of digital marketing channels available today, it’s never been easier to reach your audience, grow leads, and boost sales. In conclusion, we’re not saying that you should use every channel discussed here, not also that you only focus on one.

For your digital marketing efforts to be effective, you need a well-thought-out strategy that identifies which channels will best work for you. As a digital marketing agency in the Philippines, we can help you with just that.

Get in touch with us at Createmoto today and discover how we can help you leverage these digital marketing channels in 2022. 

 

 

 

 

Mar 09

9 Benefits of Facebook Advertising For Your Business

By Business, Digital Marketing

9 Benefits of Facebook Advertising For Your Business

 

With the constantly growing number of restrictions being placed on organic content, Facebook advertising can help your business get more visibility, boost site traffic, and increase conversion rates. It can get your message to the right people seamlessly and with a reach that you wouldn’t accomplish with organic efforts alone.

Advertising on Facebook offers comprehensive ways to target your audience at different stages of the sales funnel. It’s cost-effective yet does wonders in increasing your profitability and visibility online. Continue reading as we break down the benefits of Facebook advertising and why every business should add it to their digital marketing strategy.

 

Why Should You Use Facebook Advertising?

 

 

1. Access to a wide audience

 

 

 

With over 2.9 billion active users worldwide, Facebook gives you access to one of the largest social media audiences today. But, that’s not all, the network also offers an advertising platform that allows you to reach more people beyond your organic social media marketing efforts alone.

 

2. Cross-promotion capabilities

 

 

When Facebook acquired Instagram in 2012, it has opened up opportunities to give digital marketers easy access to both platforms. Instagram has enabled you to cross-share posts and Stories to Facebook. You can also create Ad campaigns from the Facebook Ad manager and run them on both sites.

 

3. Target an exact audience

 

 

 

Facebook offers targeting capabilities with some features you would hardly find elsewhere. You can target based on specific interests, behaviors, demographics—age, gender, income, location, etc. You can even target fans of your competitors. This allows you to tailor your message that resonates with your specific audience, thus increasing your chances of converting them into leads and eventually into sales.

 

4. Wide range of highly customizable ads

 

 

We already mentioned Facebook’s ability to focus your ads towards your segmented audiences, but it gets better: Facebook advertising also offers various types of media content—photos, videos, Stories, Messenger, Carousel, Slideshow, etc. It means you are not limited to some plain text ads and you can be as creative as you can in reaching your audience.

5. Highest ROAS for any social media platform

 

 

A 2021 report by HubSpot revealed that Facebook provides marketers with the highest ROI on social media. Over 40% of the surveyed cited the network for giving them the highest return on ad spend, topping any other social media sites—Instagram (30%), and other channels like LinkedIn, YouTube, Twitter, and Snapchat that all ranked with less than 10%.

 

6. Cost-effective

 

 

Facebook Ads, including its Ads Manager tool, is freely accessible to all marketers. The only cost you will have to pay for is the cost of running your ads. On average, a Facebook ad costs $0.97 per click (CPC) and $7.19 per 1000 impressions (CPM). It’s way more affordable than traditional advertising, yet it offers some of the best ROI.

 

7. Set specific goals

 

 

With Facebook advertising, you can also set up your campaign objectives—traffic, engagement, video views, lead generation, sign-ups, app downloads, messages, etc. This allows you to optimize your ad for a specific action, whether that be link clicks, page likes, or comments. As for Facebook, it will place your ads in front of people who are likely to take your specified action.

 

8. Access to valuable insights

 

 

Facebook also gives advertisers access to performance insights and valuable data. Each ad you create is measured, allowing you to see things like audience age, gender, locations, devices, and more. It also offers split-testing options that allow you to fine-tune your campaigns by testing and displaying ad variants with specific budgets and with custom audiences. This level of insight and detailed demographic targeting are some of the advantages of Facebook ads, among other advertising networks.

 

9. Better overall marketing results

 

 

Facebook ads get better engagement, more impressions, and more conversions. While organic posts are only shown to users already following your page, paid ads are targeted to people who have not liked your page but have interests and/or demographics that are relevant to your business.

 

Advertise on Facebook Today

 

 

Integrating your paid-marketing efforts into your existing social media campaigns means better success and the opportunity to expand your reach and improve your bottom line.

Discover more benefits of Facebook advertising for your business. Get in touch with us at Createmoto and learn how we can help you leverage Facebook ads to achieve your business goals.

 

 

Mar 05

6 Hidden Facebook Marketing Tools That Will Increase Your Engagement

By Business, Digital Marketing

6 Hidden Facebook Marketing Tools That Will Increase Your Engagement

 

Think of a social media platform to promote your business, and you’ll almost immediately think of Facebook—and it’s not rocket science to understand why. With over 2.91 billion active users worldwide, this social network is one of the most viable channels to get your brand noticed.

Aside from access to a wide audience, few of the other benefits Facebook offers is the ability to engage with your customers through different content formats using  highly targeted and cost-effective advertising tools. Some of you may not even know these exist.

So, you are armed with a treasure-trove of tools, but are you tech-savvy enough to use them? In this article, we are revealing a few digital marketing tools that will help grow your business. You can find the following tools in Facebook apps, extensions, bots, etc.

 

Facebook Marketing Tools to Boost Your Engagement

 

 

1. Facebook Messenger Marketing

 

 

 

Facebook Messenger is where conversations happen. It’s an effective tool to engage with your audience and influence them to take actions such as buying a product, signing up for a service, booking an appointment, or downloading an app.

Due to its advantages, it has become an essential part of digital marketing strategies. For example, whereas an organic Facebook post can reach only an average of 1-2% of Page fans, Messenger messages have an average open rate of 50-80%, with a 20% average click rate. It’s significantly higher than the 17-28% open rates of email marketing. What’s more, the channel has a conversation rate that’s 3-5x higher than Facebook desktop ads.

 

2. Facebook Messenger Chatbot

 

 

 

A chatbot is a messaging software application that uses artificial intelligence (AI) to simulate natural human conversations. Tools like Heyday, Streamchat, and MobileMonkey allow you to program chatbots to automate tasks, mainly understanding questions and giving instant, pre-set answers.

As consumers expect 24/7 availability, chatbots help you address inquiries and access the information they need, even when you’re away. From a user’s perspective, it allows them to track deliveries, book appointments, and check your policy, among other things. Chatbots have been crucial in providing customers a personalized shopping experience and have contributed greatly in terms of scoring high open rates, click-through rates, and conversation rates.

 

3. Comment Guard

 

 

A comment guard is another Messenger marketing feature that allows you to add contacts commenting on your Facebook post to your list.

It works like this: when you enable comment guard on your organic Facebook post, users who comment on that post will automatically receive a direct message from your page. As soon as they reply to this message, they are then added to your Messenger contact list. It means the comments that you get from your post, this feature converts into warm leads.

 

4. Click-to-Messenger Ads

 

 

A click-to-messenger ad works like a regular Facebook ad—except that instead of sending leads to a landing page, you redirect them to a Messenger bot sequence. You can set up your chatbot to ask qualifying questions that will lead them down the conversion funnel.

It can be difficult and time-consuming to respond to inquiries daily. But, this tool allows you to automate your responses and engage users at a scale. Facebook offers a step-by-step guide on how to leverage this feature.

 

5. Chat Blaster

 

 

What if you want to send mass messages? No problem. Chat blasting is a powerful method for delivering your message to your contact list within minutes—an effective one, to say the least, with a 10x higher open rate as compared to email broadcast.

Most chatbot tools today are equipped with features that allow you to schedule and bulk-send messages—promos, campaigns, etc.—to your list. ZoConvert even gives you the advantage to segment your audiences and customize your message in a way that resonates with them.

 

6. Messenger Scan Codes

 

 

Anyone on Facebook has a unique Messenger Scan Code. It works similarly to any QR code—scan it using the Facebook Messenger app and it will automatically open a Messenger chat.

It works as a great lead generation tool. For example, you can add your scan code to your business cards or your merchandise, and when users scan them, they will be added to your Messenger contact list. These are just one of the many possibilities with this interesting feature.

 

Uncover More Hidden Facebook Marketing Tools 

 

 

You may have noticed that many of the marketing tools above focus on Facebook Messenger. And that’s because this channel offers far more engagement opportunities than an organic Facebook post—yet advertisers have yet to unlock its full potential.

It turns out, there’s more to Facebook than meets the eye. But, working with a digital marketing agency can help you uncover and leverage these features to strengthen your Facebook marketing strategies.

Discover more hidden Facebook marketing tools by getting in touch with us at Createmoto today! 

 

 

 

 

 

 

 

Mar 03

PPC for Lead Generation: How to Generate Quality Leads

By Business, Digital Marketing

PPC for Lead Generation: How to Generate Quality Leads

You’ve got a great idea—a product or a service—that you are so convinced will sell. So, you set up an online shop and wait for the money to come in. It all seems fun and jazzy until you realize that, after a while, you aren’t really getting any sales.

No matter how ~brilliant~ your business may be, that wouldn’t do much if it’s not reaching the right people. When you can’t seem to sell and yet you feel you’ve done everything right, there’s probably a step you have missed, if not taken for granted: lead generation.

As a business, you have to constantly attract new clients and maintain relationships with them. In today’s digital era, the most effective way to generate leads is to drive users towards your website with the use of well-placed ads. This is where PPC efforts prove to be useful.

 

What is PPC Lead Generation?

 

 

Short for pay-per-click, PPC is an advertising model in which you pay a publisher—let’s say Google—every time your ad is clicked on. It goes by many names such as Google Ads, search engine marketing, and paid search, but they are all essentially the same thing.

With PPC, you technically buy the visitors to your site, increasing their likelihood of converting into leads and eventually into sales. The problem? It’s not as easy as it sounds.

While PPC advertising drives revenue, it can also waste your valuable time and money if you’re not doing it properly. This is why it’s necessary to figure out how you can improve the quality of your PPC leads to generate a higher ROI while reducing wasted time and resources.

 

How to Generate Quality Leads with PPC 

1. Identify your Audience

 

 

Effective advertising is all about delivering the right message to the right people at the right time. The first thing you have to know when creating a PPC campaign is to understand who your end customer is.

Analyze your data and understand who you’re trying to turn into customers based on demographic variables such as age, gender, income, education, location, etc. This information will prove valuable in the different stages of your PPC lead generation strategies, such as creating a buyer persona, writing a better ad copy, or setting up a landing page.

 

2. Target customers on different stages of the funnel

 

 

A common practice among advertisers is to set up campaigns for every product or service they offer. But, regardless of your strategy, it’s essential that you target your audience depending on what stage of the marketing funnel they are in.

It means creating more specific ads and crafting your messages to account for their varying needs. For example, at the top of the funnel are visitors exploring their options and who are not yet ready to purchase. Here, your message can be informational rather than sounding too salesy.

As a visitor moves lower down the funnel, you’ll have more opportunities to earn their trust and raise awareness. During this time, you should craft your ad in a way that would foster relationships and eventually attract them to purchase. What’s great about PPC is that it offers tools that allow you to effectively advertise on various stages of the funnel. These include the ability to bid on multiple keywords and constantly customize your ads for each marketing stage.

 

3. Use the right keywords

 

 

Keywords determine where your ads should appear. Having said that, make sure that the ones you are targeting match every part of your campaign—from the ad copy to the landing page. Your ad should provide potential customers with a direct solution to the problem they are searching to solve.

Some ways to generate a list of keywords to target include:

  • Understanding the keywords your competitors are bidding on and retrofitting them into your existing campaigns; and
  • Using keyword research tools, such as Google Keyword Planner, to determine the keyword variations your target audience searches for in different search engines.

 

4. Track the Results and Refine Your Strategies

 

 

 

What sets digital marketing apart from any form of traditional marketing is that it provides you with actionable insights—data and statistics that allow you to determine the methodologies that work and what don’t.

With tools like Google Ads, you can track your campaign’s performance, including the leads generated and the money you spent. With this information, you can further refine your keywords and ultimately improve the quality of your leads.

 

Conclusion

 

 

With these steps, you’re well on your way to generating high-quality leads using PPC advertising. As a digital marketing agency in the Philippines, our goal at Createmoto is to gear you to success regularly with your PPC efforts.

Get in touch with us today to learn more about how you can keep optimizing your campaigns and attract more high-quality leads. 

Mar 03

7 Steps to an Effective Facebook Marketing Strategy in 2022

By Business, Digital Marketing

7 Steps to an Effective Facebook Marketing Strategy in 2022

If there’s one thing the COVID-19 pandemic has proved, it’s that anyone can start a business.

It wasn’t that long ago when seemingly most of our Facebook friends started selling goods—baked goodies, food trays, plants, handmade items, etc.—and offering services like the genius pasabuys in shops or local food deliveries. It was also during the lockdown restrictions when live selling skyrocketed as a form of marketing and sales channel with consumers becoming more receptive to shopping via live streaming.

Raise your hand if you’re guilty of launching a business at the height of the pandemic—and both hands if you’re doing business and marketing it primarily on Facebook. With over 2.9 billion monthly active users, it’s no wonder it’s the most used social media platform worldwide and is at the core of many small business digital marketing strategies.

However, if you want your business to stand out, you’re going to need to step up your Facebook marketing strategy.

 

How to Create an Effective Facebook Marketing Strategy 

 

1. Set Goals

 

 

Every successful marketing strategy starts with setting the right goals—much like you shouldn’t expect perfection by cooking without the right ingredients, do not post blindly on Facebook and expect massive results.

By setting goals, it’s easier to measure your success and ensure that you’re on track. These goals don’t necessarily always involve money or return on investment. Goals can also look like these:

  • Increase brand awareness
  • Drive site traffic
  • Generate new leads
  • Boost community engagement

While Facebook may be the most prominent networking channel today, it would be useless in the absence of an effective strategy. This is an area where a digital marketing agency can help—create a strategy that is tailored to help you achieve your goals whatever they may be.

2. Identify Your Audience

 

 

A target audience is composed of existing and potential customers that are more likely to purchase your products and services. They can be further grouped based on their demographic information such as age, gender, income, location, hobbies, etc.

The first step to know which consumers to target is to identify who will benefit most from your business and then start narrowing it down from there. You can also look into what your client base has looked like in the past—what characteristics do they share? By knowing who your target audience is and understanding their pain points, you’ll be better able to deliver the right message to the right people at the right time.

3. Boost Engagement

 

 

As a brand, you shouldn’t just cross your fingers and hope that conversations happen by themselves. Instead, take the initiative and create exciting, meaningful conversations that your target audience would love to participate in.

Take a cue from brands with the best social media strategies today. The ride-hailing app, Angkas, for example, is famous for its deadpan, witty posts, and hilarious memes. It’s the kind of an engagement strategy that makes users keep tabs on its page—something that you would want for your business, too.

4. Plan Your Content

 

 

While we’re on the topic of engagement, it’s time to draft your content. There are at least two factors to consider here: the type of Facebook posts to publish and the time at which you will post them.

  • What type of posts do best on Facebook? 

 

 

 

There are at least two factors that determine what posts do well on your Facebook page: what people enjoy seeing on your feed and what posts Facebook rewards or serves to more people. Some types of Facebook posts you can try to engage your audience include polls, videos, images, questions, events, texts, links, etc.

  • When is it best to post on Facebook? 

 

 

According to a 2021 study, the best time to post on Facebook is anywhere between 1 pm and 3 pm during weekdays and Saturdays. It also found that engagement rates are 18% higher on Thursdays and Fridays.

Why is it important, though? By posting at the right time during the day, you are likely to have more engagement—likes, comments, and shares.

5. Explore Various Facebook Features

 

 

While you may be familiar with most of what the platform offers, you’re probably not using some as you have to—not realizing the benefits you are missing. Let’s take a look at live selling as an example.

Small-scale businesses have transitioned from brick and mortar to doing sales online to sustain operations during the pandemic. Many of them, particularly the ones in the fashion business, use live selling to showcase their items in real-time, and studies reveal that it works.

A 2021 Facebook study found that 1 in 4 people browse live selling streams on social media. Meanwhile, at least 85% of the 12,500 surveyed assumed their live shopping purchases would increase during that year. As a retailer, this feature gives you access to an engaged audience with just the use of equipment you probably already have—an internet connection and a smartphone or laptop for capture.

6.  Leverage Facebook Ads

 

 

It’s no secret that Facebook’s algorithm updates in the past are geared towards forcing businesses to leverage paid ads. While that’s the case, it’s good to know that Facebook ads are one of the most cost-effective forms of advertising today and are equipped with various features to make the most out of your spending.

It has A/B testing, targeting, remarketing, and reporting capabilities that allow you to keep track of your performance and adjust your efforts where necessary. Overall, you can use Facebook advertising to promote your page, reach a wide audience, generate leads, and boost conversion.

7. Track and Measure Results 

You have set your goals, planned your posts, and created your ads. The next step is to start tracking and measuring the performance to determine whether your marketing campaign is successful. Facebook has analytics that tracks various metrics such as audience growth, page impressions, video views, link clicks, and content engagement.

At this point, it would help if you also calculated your ROI to plan your future campaign spend—refocus your resources on efforts that yield more positive results.

 

Takeaway 

 

Facebook offers a wealth of marketing opportunities that can deliver great success when maximized. However, understanding how to strategize effective campaigns on the platform is essential to achieving your goals. If you’re still just getting started, a digital marketing agency can give you the much-needed direction to kickstart your Facebook efforts.

As a game-changer in the digital marketing industry, we know the techniques that will work for you. Get in touch with our experts today to learn more.

 

Facebook ads are the cornerstone of many small businesses’ marketing strategies.

 

However, you’re going to need an excellent Facebook marketing strategy if you want your business to stand out among the 50 million businesses on Facebook!

 

How many users does Facebook have? With roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook is the most used online social network worldwide.Feb 14, 2022

Feb 22

Here’s Why You Need a Digital Marketing Strategy in 2022

By Business, Digital Marketing

Here’s Why You Need a Digital Marketing Strategy in 2022

Written By Peach Angeles – Martin


Ah, 2022: a clean slate and a time where we plan for the year ahead. While most businesses are focusing on research and development, expansion, and probably recovering from the pandemic hangover, it’s also time to consider upping your digital marketing strategy—or at least include it in your efforts if you haven’t.

As consumers resorted to online shopping, forward-thinking businesses quickly adapted, accelerating their digital marketing efforts more than they were prepared for. It can be challenging to keep pace with customer demands or at least with industry marketing standards. However, understanding the state of the industry today can guarantee the success of your strategy tomorrow.
In this article, we’re looking into why you need a digital marketing strategy in 2022.

What is Digital Marketing?

Digital marketing is any marketing effort that leverages online channels to provide a more seamless and personalized customer experience. Think of it as an umbrella term for the following digital initiatives:

  • Search engine optimization
  • Content marketing
  • Social media
  • Email marketing
  • Affiliate marketing; and
  • Paid ads, etc.

Key Digital Marketing Statistics in 2022

Amid the COVID-19 pandemic and restrictions, there’s been a surge in e-commerce, especially with consumers purchasing goods and services digitally. This has raised e-commerce’s global retail sales share from 14% in 2019 to an estimated 19.6% in 2021. The figure is forecasted to make up close to 25% by 2025.

Indicated below are other interesting statistics explaining why digital marketing should be prioritized in 2022.

  • There are over 4.95 billion Internet users in 2022, or 62.5% of the global population. Approximately 4.48 billion are also active on social media.
  • An average social media user has 8.4 accounts in 2022—up by 75% from the 4.8 accounts per person in 2014. Each person spends an average of 2 hours and 24 minutes a day.
  • In 2020, over 2 billion people purchased goods and services online, fueling e-retail sales to reach over $4.2 trillion worldwide. This amounted to $4.9 trillion in 2021 and is estimated to grow by a whopping 50% in the next three years, surpassing $7.4 trillion by 2025.

In a nutshell, having an online presence is a great way to keep your business at the top of mind by your audience. It allows you to directly engage with them, influence their purchasing decisions, and help build trust, loyalty, and relationships that encourage repeat purchases.

These days, most digital channels provide insights that allow you to benchmark your efforts and determine where you should be investing more resources to expand your reach.

As a business owner, you might think that the need to be online is a no-brainer, given the pace at which marketing is changing. Below are a few circumstances that call for an effective digital marketing strategy in 2022.

Why Do You Need a Digital Marketing Strategy in 2022?

 

1. You lack SMART goals

Businesses without a digital marketing strategy often don’t have a clearly defined plan to attract new clients and maintain existing ones. In these cases, it’s also likely that you run digital marketing campaigns aimlessly without looking into insights that could help you achieve your goals.

How a digital marketing strategy can help:
By definition, a SMART goal is specific, measurable, actionable, relevant, and time-bound. Setting these goals will help you take a more structured, data-driven approach to get the most out of your digital marketing efforts. It also eliminates the risk of overlooking details crucial to your success.

Some examples of SMART objectives include:

  •  Achieve 10% e-commerce revenue within x years.
  • Gain x new customers at an average cost per acquisition (CPA) of x. 
  • Increase online sales to x per customer.

2. You don’t know who your audience is

You don’t necessarily need to reach everyone with your marketing campaigns. But instead, only target the ones that will benefit most from what you offer—your target audience. 

No two target audiences are the same. A plumbing business may want to reach a different audience than an insurance advisor. Similarly, you can have multiple target audiences, including those you haven’t even thought of.

How a digital marketing strategy can help: 

Today’s most digital marketing platforms are equipped with tools that provide insights about your audience and their common characteristics. These include their demographics—age, location, hobbies, income level, internet device, prior purchases, engagement with your business or similar businesses, and more. 

With this information, you can determine what content will resonate most with your audience; identify the appropriate tone and voice for your message. The best marketing message will make your audience feel like you’re speaking directly to them. 

3. You’re wasting too much time and money on marketing

Even when you have enough resources, it’s frustrating to waste them on aimless, ineffective marketing. It is often the case when a business focuses on marketing instead of first figuring out where they are headed, who they are selling it to, and why their customers care.

How a digital marketing strategy can help:

An effective digital marketing strategy is all about efficiency. For example, identifying your target audience allows you to develop highly targeted ads and deliver personalized messaging. It not only streamlines your marketing efforts and keeps your resources focused on growth but also increases your ROI per ad spent.

With all its automated tools, digital marketing can also help you save time and effort. For instance, through automated email tools, you can create pre-scheduled, high-quality content that’s personalized for your audience.

The Importance of Digital Marketing in 2022

A digital marketing strategy isn’t only some kind of a nice-to-have if you want to make the most out of your marketing budget—it’s everything. It’s your action plan, specifically your step-by-step guide on how to reach your marketing goals. 

An effective strategy should help you do at least four things: tell your audiences that you exist, build a relationship with them, let them know that you can solve a problem they have, and encourage them to buy your products/services. 

Do You Need A Digital Marketing Strategy to Implement? 

If you’re tired of wasting money on aimless marketing or slow sales processes, then it’s time to get your digital marketing strategy right. 

At Createmoto, we create results. As a digital marketing agency in the Philippines, we can help you create a digital marketing strategy that drives the most profitability for your business online. 

Let’s get started! Get in touch with one of our experts today. 

May 28

Digital Marketing for Hotels and Resorts

By Business

Digital Marketing For Hotels and Resorts

Build and maintain your hotel and resort’s online presence to be visible to your customers when they’re ready to book!

 

The customer’s journey for the hotel and resort industry begins with searching for a place to stay in through search engines like google or social media platforms.

Guests are most likely to check hotel and resort photos, reviews and ratings before deciding to stay with you. Research also shows that 40% of consumers prioritize how instagrammable the potential destination is before deciding, and 85% of travelers use mobile devices to book, which means one thing, effective digital marketing strategies for hotels and resorts play a role in revenue generation and can either make or break your business.

Step up your game and use digital marketing to ensure that all channels are used to get the attention and attract your current and potential customers.

 

Facebook Marketing for Hotel and Resorts

 

Facebook Ads can give you the chance to show your resort to users in your target audience directly. As a result, lower your CPA and CPL by narrowing your audience interest to get the most out of your budget spending.

  • Reviews and recommendations are the vital keys to a successful campaign
  • Invite your guests to a promotion or challenge to take a selfie or 360-degree photos to increase brand awareness for your business
  • Supplement your digital marketing efforts with nurturing post to help your prospective buyers and turn them into customers

 

Search Engine Marketing for Hotels and Resorts

Your visitors’ search for the best ranking hotels results from algorithms and the quality of your content. Your potential customers sometimes search for the nearest location, and your hotel should be in the right place.

  • Register your hotel’s address in google map so that your customers can search and give relevant information about your hotel
  • Ensure that your website includes a booking system that will be easier for them to book anytime, anywhere!
  • Speed optimization and having a great server will serve your customers and potential buyers to stay long enough on your website

 

Tiktok and Instagram for Hotels and Resorts

These additional powerful platforms can generate brand awareness for your hotel and resorts to engage potential and repeat guests.

 

  • Post authentic, relevant and engaging videos on your channel
  • Invite influencers to reach more potential customers and repeat guests
  • Stay relevant by giving promotions and discounts to your guests

 

Are Your Hotel and Resorts business ready to run a high conversion campaign?

Let us help you be part of the digital campaign revolution with our digital marketing strategies.

Get a FREE quote today!

May 28

Digital Marketing for Restaurant

By Business, Digital Marketing

Digital Marketing For Restaurant

Digital Marketing can help your restaurant cost-effectively reach more customers.

The restaurant business has always been one of the most challenging businesses to thrive, especially with the pandemic altering most of its function and dramatically impacting the global restaurant industry, which pushed it to go digital.

So how can you rise above the others and put the odds in your favor in this highly competitive environment?

It is important to understand how to market to your audience and ask the questions, “How will I get the attention of my market?” “How will they know my restaurant exists?” and most importantly, “How do I do it?”

The key ingredient is an effective digital marketing strategy that capitalizes on your food and restaurant offers to attract existing and new potential customers.

 

Search Engine Marketing for Restaurant

Create an impactful keyword for your business by gathering the information of what your customers search online. Content is the key to populate your restaurant digitally and it will help you rank with the most third-level keywords in an early stage.

  • Content marketing will help you increase the popularity of your website
  • Promote your business locally
  • Maintain top speed load for your site to make your audience explore your food instantly

 

Instagram Marketing for Restaurant

Mouthwatering stories are the main factors why your customers visit your restaurant and Instagram is the best place for your business to scale digitally.

  • Populate mouthwatering images for your fans on Instagram
  • Reviews will boost the credibility of your restaurant
  • Invite Food Vloggers to make their followers engage with your restaurant

 

Facebook Marketing for Restaurant

Engage organically with your fans and audience by creating a stunning post that will supplement their journey to become loyal customers

  • Create a nurturing post for your audience for the best deal and promotions
  • Communicate with your audience by uploading stunning videos (b-roll style)
  • Positive reviews are one of the vital key points that will increase your customer journey

Is Your Restaurant business ready to run a high conversion campaign?

Let us help you be part of the digital campaign revolution with our digital marketing strategies.

Get a FREE quote today!

May 12

Top 4 Digital Marketing Trends You Can’t Ignore

By Business

Top 4 Digital Marketing Trends You Can’t Ignore

 

Over the past year, digital transformation has accelerated, and it has been a roller coaster ride ever since. 

The social media landscape is evolving rapidly. The “new normal” forced us to adapt and keep up with the unpredictable consumer behavior and radical changes in the business climate.

That’s why, if you want your business to stay afloat and keep your marketing game on point even during the time of the pandemic, your business should not only survive but thrive in the evolving market. So, here are some digital marketing trends that you should take note of :

Adapting AI (Artificial Intelligence)

Businesses that have adopted Artificial Intelligence have grown due to the pandemic. Not only this reduced staffing costs and can be used for an in-depth understanding of consumer behavior and data.

    • Chatbots:
      Since it’s available 24 hours and can answer basic inquiries, forward-thinking businesses have adopted chatbots to easily connect with consumers.
      Chatbots are expected to cut business costs by $8 billion by 2022. (Impactbnd) 

Video marketing

Study shows that in 2020,99% of business used video marketing, and about 92% said it had become an important part of their digital marketing strategy. Moreover, given the statistics, video marketing will continue to dominate in the coming years.  Read more: Video Marketing Trends for 2021

    • Live Streaming:
      Because of the lockdown, human-driven content such as live streams increased to 50%-70%. The study also shows that 80% of consumers prefer watching live videos.
    • TIP: In an interview, Neil Patel mentioned that doing live interviews simultaneously with your partner is a good way for two different audiences to get to know each other and with this content spread much faster.

Take note of Influencer Marketing

Businesses are now paying attention to influencers that resonate most with consumers to build a strong digital presence. Authentic influencer storytelling that speaks their audience’s language makes it easier for the brands they partner with to make an impact there because they already know the platforms well, READ MORE: https://www.forbes.com/sites/forbesagencycouncil/2021/01/27/three-emerging-influencer-trends-for-2021/?sh=47fc54461a78

Be there for Micro-Moments

    • Micro-moments is an intent-rich moment where consumers want what they want and are drawn to brands that deliver on their needs. There are four moments where brands should make the most of:
      • I-want-to-know moments
      • I-want-to-go moments
      • I-want-to-do moments
      • I-want-to-buy moments

 

 

These trends are just some of the things you should watch out to boost your business, generate impact and take your digital marketing game to the next level! 

Make your business digitally ready to generate leads! Check out our blog for more helpful tips about digital marketing.

 

RESOURCES:

Top 7 Digital Marketing Trends You Can’t Ignore This 2021

https://medium.com/outbrain-engineering/2020-what-a-roller-coaster-ride-youve-been-792c6693335b

https://www.digitalinformationworld.com/2020/12/these-social-media-trends-will-growth.html

https://www.digitalinformationworld.com/2020/12/these-social-media-trends-will-growth.html

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