fbpx Skip to main content
Tag

Digital marketing

Digital Marketing for Restaurant

By Business, Digital Marketing

Digital Marketing For Restaurant

Digital Marketing can help your restaurant cost-effectively reach more customers.

The restaurant business has always been one of the most challenging businesses to thrive, especially with the pandemic altering most of its function and dramatically impacting the global restaurant industry, which pushed it to go digital.

So how can you rise above the others and put the odds in your favor in this highly competitive environment?

It is important to understand how to market to your audience and ask the questions, “How will I get the attention of my market?” “How will they know my restaurant exists?” and most importantly, “How do I do it?”

The key ingredient is an effective digital marketing strategy that capitalizes on your food and restaurant offers to attract existing and new potential customers.

 

Search Engine Marketing for Restaurant

Create an impactful keyword for your business by gathering the information of what your customers search online. Content is the key to populate your restaurant digitally and it will help you rank with the most third-level keywords in an early stage.

  • Content marketing will help you increase the popularity of your website
  • Promote your business locally
  • Maintain top speed load for your site to make your audience explore your food instantly

 

Instagram Marketing for Restaurant

Mouthwatering stories are the main factors why your customers visit your restaurant and Instagram is the best place for your business to scale digitally.

  • Populate mouthwatering images for your fans on Instagram
  • Reviews will boost the credibility of your restaurant
  • Invite Food Vloggers to make their followers engage with your restaurant

 

Facebook Marketing for Restaurant

Engage organically with your fans and audience by creating a stunning post that will supplement their journey to become loyal customers

  • Create a nurturing post for your audience for the best deal and promotions
  • Communicate with your audience by uploading stunning videos (b-roll style)
  • Positive reviews are one of the vital key points that will increase your customer journey

Is Your Restaurant business ready to run a high conversion campaign?

Let us help you be part of the digital campaign revolution with our digital marketing strategies.

Get a FREE quote today!

Top 4 Digital Marketing Trends You Can’t Ignore

By Business

Top 4 Digital Marketing Trends You Can’t Ignore

 

Over the past year, digital transformation has accelerated, and it has been a roller coaster ride ever since. 

The social media landscape is evolving rapidly. The “new normal” forced us to adapt and keep up with the unpredictable consumer behavior and radical changes in the business climate.

That’s why, if you want your business to stay afloat and keep your marketing game on point even during the time of the pandemic, your business should not only survive but thrive in the evolving market. So, here are some digital marketing trends that you should take note of :

Adapting AI (Artificial Intelligence)

Businesses that have adopted Artificial Intelligence have grown due to the pandemic. Not only this reduced staffing costs and can be used for an in-depth understanding of consumer behavior and data.

    • Chatbots:
      Since it’s available 24 hours and can answer basic inquiries, forward-thinking businesses have adopted chatbots to easily connect with consumers.
      Chatbots are expected to cut business costs by $8 billion by 2022. (Impactbnd) 

Video marketing

Study shows that in 2020,99% of business used video marketing, and about 92% said it had become an important part of their digital marketing strategy. Moreover, given the statistics, video marketing will continue to dominate in the coming years.  Read more: Video Marketing Trends for 2021

    • Live Streaming:
      Because of the lockdown, human-driven content such as live streams increased to 50%-70%. The study also shows that 80% of consumers prefer watching live videos.
    • TIP: In an interview, Neil Patel mentioned that doing live interviews simultaneously with your partner is a good way for two different audiences to get to know each other and with this content spread much faster.

Take note of Influencer Marketing

Businesses are now paying attention to influencers that resonate most with consumers to build a strong digital presence. Authentic influencer storytelling that speaks their audience’s language makes it easier for the brands they partner with to make an impact there because they already know the platforms well, READ MORE: https://www.forbes.com/sites/forbesagencycouncil/2021/01/27/three-emerging-influencer-trends-for-2021/?sh=47fc54461a78

Be there for Micro-Moments

    • Micro-moments is an intent-rich moment where consumers want what they want and are drawn to brands that deliver on their needs. There are four moments where brands should make the most of:
      • I-want-to-know moments
      • I-want-to-go moments
      • I-want-to-do moments
      • I-want-to-buy moments

 

 

These trends are just some of the things you should watch out to boost your business, generate impact and take your digital marketing game to the next level! 

Make your business digitally ready to generate leads! Check out our blog for more helpful tips about digital marketing.

 

RESOURCES:

Top 7 Digital Marketing Trends You Can’t Ignore This 2021

https://medium.com/outbrain-engineering/2020-what-a-roller-coaster-ride-youve-been-792c6693335b

https://www.digitalinformationworld.com/2020/12/these-social-media-trends-will-growth.html

https://www.digitalinformationworld.com/2020/12/these-social-media-trends-will-growth.html

Close Menu

Digital Marketing Agency

From brands to people

Contact Us

Office 1211/12th Floor, Corporate 145 Bldg., Mother Ignacia Street, Quezon City

M: 02-8560-0509
E: [email protected]