Mar 09

Top 7 Digital Marketing Channels to Prioritize in 2022

By Peach Angeles Business, Digital Marketing

Top 7 Digital Marketing Channels to Prioritize in 2022

How the pandemic altered the way we adjust to doing things is not going away anytime soon. Even as we adapt and transition to post-COVID reality, it still influences our actions and decisions daily; such is particularly true in business.

COVID-19 has upended many marketing strategies and forced businesses across almost all industries to move their operations online. Digital marketing was already an emerging trend, but the unexpected turn of events further emphasized how crucial it is in today’s age of technology.

Fast forward to 2022, transitioning to digital is still vital to the success of your business. However, with varying digital marketing channels, which ones should you prioritize?

Best Digital Marketing Channels in 2022

Digital marketing channels are any tool or platform you use to reach and engage with your target audience. While the decision to optimize for specific channels should be based on your audience insights, it’s also a matter of understanding the value of each option.

Social Media

There are over 4.62 billion social media users worldwide today, and their purpose for being so has changed over the years. What used to be a platform exclusively for social interaction has become a source of news, information, and even shopping. It is a valuable tool that can influence a user’s purchasing decisions through reviews and advertising.

Being on social media gives you access to this broad audience and an opportunity to raise brand awareness, expand your reach, and build loyalty and trust. According to a 2022 report, the top 6 channels with the most active users are Facebook, YouTube, WhatsApp, Instagram, WeChat, and Tiktok.

For B2Bs, the most used and effective channel to reach out to business-minded individuals is LinkedIn, boasting at least 790 million users worldwide.

Email Marketing

Email marketing continues to be one of the most effective forms of digital marketing. Don’t believe it? Notice receiving weekly newsletters after providing email information upon signing up on any social media account or website?

A Campaign Monitor report showed that 64.1% of small businesses still use email marketing. While you may only associate this channel with newsletters, it offers several opportunities to promote your business and engage your audience. Think of personalized messages, notifications like product launches and promos, abandoned cart reminders, etc.

Compared to other digital marketing efforts, email marketing is also cost-effective. It’s estimated to deliver an ROI of $36 for every $1 spent.

Video Marketing

Videos offer the best ROI today as consumers demand more educational content that is easier to digest. In specific, 69% of consumers prefer to learn more about a brand and its offerings through videos.

Leveraging video content not only allows you to tap into this audience but also boost your open and conversion rates, increase your ROI, and build relationships. But, which type of video content to create? Some of the most compelling videos today include brand films, explainer/how-to-videos, testimonials, and product videos, to name a few. The best platform to share your video is YouTube. Facebook, Instagram, and TikTok are also some of the better options.

Content Marketing

Consumers these days do some research online before making a purchase. It means your website, or any channel you may have for this matter, should have high-quality and valuable content for your audience. It should educate, persuade, entertain your visitors but ultimately solve their pain points should they with your business.

As such, some types of online materials you should create are case studies, blog content, eBooks, etc. However, keep in mind that content marketing isn’t limited to text-only content. It can also include videos, infographics, social media posts, and other visual content.

Influencer Marketing

Influencer marketing is one of the most powerful digital marketing channels today. It allows you to tap macro and micro-influencers related to your industry to promote your products/services with their audience—which has a larger audience size than your page’s following count most of the time.

Statistics show that 80% of marketers find this type of marketing effective, with 71% saying that it generates a better quality of traffic than other ad formats. As most consumers now proactively avoid advertising, influencers can help you sell your brand more subtly without being too aggressive, reach a wider audience outside your specific niche and influence their buying decisions through product reviews or information.

Search Engine Optimization

SEO is by far one of the digital marketing channels that drive the most conversions. It’s the process of optimizing your site to help it rank organically in the search engine result pages (SERPs). In other words, make it easier for your customers to find you.

Several factors can help improve your search engine rankings, primarily a secure and accessible website, page speed, mobile-friendliness, high-quality content, backlinks, metadata, as well as domain age and authority.

But, how do you drive quality traffic to your site? Keywords. These are the words or phrases people enter to search for information online. It means the more specific and relevant your targeted keywords are to your business, the more likely you are to engage with interested users.

Paid Search

While consumers trust organic results the most, sometimes it’s well worth paying to boost your site’s visibility to reach a wider audience. You can do just that with paid search marketing by placing an ad on top of the SERPs, just before the organic results. It lets you create ads based on the keywords, demographics, or even the location you are targeting and show them to users actively searching for your business.

Search ad spending is projected to reach $137 billion in 2022—up from the $106.5 billion spent on search advertising in 2019. Pay-per-click (PPC) marketing used to be exclusive to Google, but marketers now have more options, with Facebook and Amazon competing as one of the best PPC platforms today.

Level Up Your Digital Marketing Today

With the increasing number of digital marketing channels available today, it’s never been easier to reach your audience, grow leads, and boost sales. In conclusion, we’re not saying that you should use every channel discussed here, not also that you only focus on one.

For your digital marketing efforts to be effective, you need a well-thought-out strategy that identifies which channels will best work for you. As a digital marketing agency in the Philippines, we can help you with just that.

Get in touch with us at Createmoto today and discover how we can help you leverage these digital marketing channels in 2022.

Mar 05

6 Hidden Facebook Marketing Tools That Will Increase Your Engagement

By Peach Angeles Business, Digital Marketing

6 Hidden Facebook Marketing Tools That Will Increase Your Engagement

Think of a social media platform to promote your business, and you’ll almost immediately think of Facebook—and it’s not rocket science to understand why. With over 2.91 billion active users worldwide, this social network is one of the most viable channels to get your brand noticed.

Aside from access to a wide audience, few of the other benefits Facebook offers is the ability to engage with your customers through different content formats using highly targeted and cost-effective advertising tools. Some of you may not even know these exist.

So, you are armed with a treasure-trove of tools, but are you tech-savvy enough to use them? In this article, we are revealing a few digital marketing tools that will help grow your business. You can find the following tools in Facebook apps, extensions, bots, etc.

Facebook Marketing Tools to Boost Your Engagement

1. Facebook Messenger Marketing

Facebook Messenger is where conversations happen. It’s an effective tool to engage with your audience and influence them to take actions such as buying a product, signing up for a service, booking an appointment, or downloading an app.

Due to its advantages, it has become an essential part of digital marketing strategies. For example, whereas an organic Facebook post can reach only an average of 1-2% of Page fans, Messenger messages have an average open rate of 50-80%, with a 20% average click rate. It’s significantly higher than the 17-28% open rates of email marketing. What’s more, the channel has a conversation rate that’s 3-5x higher than Facebook desktop ads.

2. Facebook Messenger Chatbot

A chatbot is a messaging software application that uses artificial intelligence (AI) to simulate natural human conversations. Tools like Heyday, Streamchat, and MobileMonkey allow you to program chatbots to automate tasks, mainly understanding questions and giving instant, pre-set answers.

As consumers expect 24/7 availability, chatbots help you address inquiries and access the information they need, even when you’re away. From a user’s perspective, it allows them to track deliveries, book appointments, and check your policy, among other things. Chatbots have been crucial in providing customers a personalized shopping experience and have contributed greatly in terms of scoring high open rates, click-through rates, and conversation rates.

3. Comment Guard

A comment guard is another Messenger marketing feature that allows you to add contacts commenting on your Facebook post to your list.

It works like this: when you enable comment guard on your organic Facebook post, users who comment on that post will automatically receive a direct message from your page. As soon as they reply to this message, they are then added to your Messenger contact list. It means the comments that you get from your post, this feature converts into warm leads.

4. Click-to-Messenger Ads

A click-to-messenger ad works like a regular Facebook ad—except that instead of sending leads to a landing page, you redirect them to a Messenger bot sequence. You can set up your chatbot to ask qualifying questions that will lead them down the conversion funnel.

It can be difficult and time-consuming to respond to inquiries daily. But, this tool allows you to automate your responses and engage users at a scale. Facebook offers a step-by-step guide on how to leverage this feature.

5. Chat Blaster

What if you want to send mass messages? No problem. Chat blasting is a powerful method for delivering your message to your contact list within minutes—an effective one, to say the least, with a 10x higher open rate as compared to email broadcast.

Most chatbot tools today are equipped with features that allow you to schedule and bulk-send messages—promos, campaigns, etc.—to your list. ZoConvert even gives you the advantage to segment your audiences and customize your message in a way that resonates with them.

6. Messenger Scan Codes

Anyone on Facebook has a unique Messenger Scan Code. It works similarly to any QR code—scan it using the Facebook Messenger app and it will automatically open a Messenger chat.

It works as a great lead generation tool. For example, you can add your scan code to your business cards or your merchandise, and when users scan them, they will be added to your Messenger contact list. These are just one of the many possibilities with this interesting feature.

Uncover More Hidden Facebook Marketing Tools

You may have noticed that many of the marketing tools above focus on Facebook Messenger. And that’s because this channel offers far more engagement opportunities than an organic Facebook post—yet advertisers have yet to unlock its full potential.

It turns out, there’s more to Facebook than meets the eye. But, working with a digital marketing agency can help you uncover and leverage these features to strengthen your Facebook marketing strategies.

Discover more hidden Facebook marketing tools by getting in touch with us at Createmoto today!

Marketing

Top 7 Digital Marketing Channels to Prioritize in 2022